Yuav ua li cas hom kev xav imposes yam tsis tsim nyog rau peb

2024 Tus sau: Seth Attwood | [email protected]. Kawg hloov kho: 2023-12-16 16:06

Nws tsis pub leejtwg paub tias ib qho ntawm qhov tsis zoo ntawm TV yog kev tshaj tawm. Kev tshaj tawm tau tshwm sim hauv Tebchaws Meskas, feem ntau yuav yog vim kev tshawb nrhiav tas li rau txoj hauv kev tshiab kom nce kev muag khoom, vim tias qhov kev loj hlob tsis tu ncua ntawm kev muag khoom yog lub hom phiaj tseem ceeb ntawm cov peev txheej.

Qhov xwm txheej no tau tshwm sim rov qab rau xyoo 1941, thiab thawj cov khoom lag luam tshaj tawm hauv TV yog saib. Ntau xyoo dhau los txij thaum ntawd los - ntau yam tau hloov pauv: kev tshaj tawm tau dhau los ua ib feem tseem ceeb ntawm cov txheej txheem TV thiab, raws li, lub neej niaj hnub ntawm tib neeg, txoj hauv kev tseem ceeb ntawm kev khwv tau nyiaj rau TV tuam txhab. Kev tshaj tawm nws tus kheej tau hloov pauv loj heev thiab tam sim no muaj kev cuam tshuam ntau dua rau cov neeg saib, ua rau lawv mus yuav cov khoom no lossis cov khoom ntawd.

Ntau tus neeg ntseeg tias kev tshaj tawm tsis muaj txiaj ntsig, tsis yog ib qho video, pom ib txhiab zaug hauv TV, yuav ua rau koj yuav ib yam dab tsi. "Tom qab ntawd vim li cas cov tuam txhab siv nyiaj ntau heev rau kev tshaj tawm?" - Kuv xav nug. Tom qab tag nrho, cov tuam txhab no kuj tej zaum yuav ntiav cov neeg txawj ntse uas paub lawv ua dab tsi. Tsis tas li ntawd, koj tuaj yeem taug qab cov txheeb cais tau yooj yim: yog tias tom qab Nth tus naj npawb ntawm kev tshaj tawm, kev muag khoom loj hlob, ces qhov kev tshaj tawm ua haujlwm. Tab sis lawv loj hlob …

Ntawd yog, peb tuaj yeem txiav txim siab tias kev tshaj tawm tsis yog qhov ntawd, thiab nws cuam tshuam rau peb lub hlwb, thiab txawm li cas los xij, "pab" peb ua qhov "txoj cai" xaiv hauv khw. Tab sis li cas? Qhov no tshwm sim li cas? Nws yog tseeb hais tias nws yog unobtrusive, tab sis dab tsi yog cov mechanisms? Raws li qhov tshwm sim ntawm xws li kev tshuaj ntsuam dialectical, nws muaj peev xwm txheeb xyuas ntau txoj hauv kev cuam tshuam rau lub siab lub ntsws ntawm ib tus neeg txhawm rau txhawm rau nce qhov kev thov rau cov khoom lag luam.

Yog li, cov txheej txheem ntawm kev cuam tshuam tus neeg xav, siv hauv kev tshaj tawm, los txhawb cov khoom thiab kev pabcuam:

1. Tsim cov duab ntawm "kev paub" ntawm cov khoom.

2. Kev tsim cov illusion ntawm kev paub txog cov khoom tsim tawm.

3. Manipulation ntawm scientific tseeb nyob rau hauv thiaj li yuav ua pov thawj tias cov khoom no yog qhov zoo tshaj plaws.

4. Muab cov khoom lag luam nrog qee yam khoom tseem ceeb hauv zej zog.

5. Kev taw qhia ntawm lub npe lossis cov lus tshaj tawm ntawm cov khoom siv rau hauv cov lus nquag ntawm cov neeg siv khoom.

6. Tsim cov lus dab neeg hais tias "txhua tus ua nws".

1. Tsim cov duab ntawm "kev paub" ntawm cov khoom

Qhov no yog, kab tias, txoj hauv kev tseem ceeb ntawm kev cuam tshuam peb txoj kev xav, thiab nws yog nyob rau hauv nws tias lub ntsiab lus tseem ceeb ntawm kev tshaj tawm lus dag. Piv txwv li ib qho xwm txheej: koj tuaj tom khw yuav … uh … cia peb hais cov pawm. Koj yuav lawv thawj zaug. Koj tsis paub dab tsi txog cov pawm !!! Nqe Lus Nug: Cov pawm twg koj yuav yuav? Cov lus nug, tau kawg, yog rhetorical. Feem ntau, nws yuav yog Pampers lossis Haggis. Vim li cas koj yuav lawv?! Kev tshaj tawm tsis ua haujlwm rau koj txhua txoj hauv kev !!! Yuav cov pawm zoo dua "Me nyuam tshiab"! Dab tsi? Koj puas tau hnov ib yam dab tsi txog Menyuam Kev Nyuaj Siab? Nyob rau ntawm lub txee tseem muaj ib pawg ntawm cov pawm los ntawm cov tuam txhab sib txawv, qee qhov ntawm lawv pheej yig dua thiab, tej zaum, tsis yog qhov tsis zoo, tab sis rau qee yam koj coj li koj xav tias koj paub. Lo lus tseem ceeb FAMILIAR nyob ntawm no, thiab nws tau hais txog qhov laj thawj. Qhov no yog lub hom phiaj tseem ceeb ntawm kev tshaj tawm: ua kom cov khoom tshaj tawm paub.

Txhawm rau ua qhov no, qhov kev tshaj tawm no yuav tsum tau scrolled ib lab zaug thoob plaws txhua txoj kev, thiab yuav tsum tau ua kom pom ntau zaus hauv primetime. Thiab tom qab pom cov vis dis aus ib txhiab zaug hauv TV, koj mus tom khw thiab yuav cov khoom no, vim koj xav tias nws twb paub lawm. Koj twb tau hnov thiab pom ib yam dab tsi txog nws, thiab koj pom lwm hom ntawm cov khoom qub thawj zaug. Tab sis xav txog qhov koj paub tiag tiag txog cov khoom uas tau muab rau koj hauv TV ntev thiab tsis tu ncua?! Feem ntau yuav tsis muaj dab tsi. Koj tsis paub dab tsi cov khoom siv lossis cov khoom xyaw siv rau kev tsim cov khoom no, koj tsis paub dab tsi txog lub tuam txhab uas tsim nws, koj tsis paub dab tsi txog cov tshuab tsim khoom ntawm cov khoom no thiab nws qhov zoo lossis qhov tsis zoo, thiab lwm yam..,lwm. Thiab koj tsis paub vim li cas nws raug nqi qhov kev txiav txim siab ntau dua li tag nrho lwm yam khoom los ntawm pawg no.

Koj nyuam qhuav hnov thiab pom ib yam dab tsi hauv TV, thiab qhov koj pom yuav zoo li dag, vim tias cov neeg tshaj tawm lawv cov khoom tsis zoo li yuav ua ncaj ncees rau koj yog tias lawv cov khoom muaj qhov tsis xws luag. Tsis tas li ntawd, ib yam khoom uas tsis tu ncua tshaj tawm hauv TV, raws li txoj cai, yog kim dua li lwm hom, tsis yog vim nws zoo dua, tab sis, feem ntau yuav, vim tias nws yog ib qho tsim nyog yuav tsum tau them rov qab cov nqi tshaj tawm.

Cov txiaj ntsig kev paub tau zoo heev yog tias koj tuaj hla cov khoom no thawj zaug. Qhov no, alas, yog li cas tib neeg lub hlwb ua haujlwm: nws kho ib yam dab tsi tsis paub nrog kev ceev faj lossis txawm tias nws yog qhov txaus ntshai, thiab kho qee yam uas paub txog kev ncaj ncees, thiab feem ntau paub, hmoov tsis, peb txhais tau hais tias muaj qee qhov chaw. hnov nyob ntawd.

2. Kev tsim cov illusion ntawm kev paub txog cov khoom tsim tawm

Yeej, txoj kev no yog ua tiav raws li thawj. Qhov sib txawv tsuas yog nyob rau hauv cov ntsiab lus ntawm kev nthuav qhia cov ntaub ntawv. Tam sim no peb pom tsis yog ib qho yooj yim tshaj tawm nrog ib qho yooj yim, tab sis yuav tsum tau lub neej-tsim cov lus qhia (xws li: "Ua rau koj tus kheej!"), Hu rau yuav qee yam khoom, tab sis peb kuj tau qhia qee cov ntaub ntawv hais txog cov khoom, uas, los ntawm txoj kev, tej zaum kuj yog lus dag los tsis tseeb. Hais txog tib lub pawm, peb yuav tsum tau hais kom meej tias Haggiz diapers muaj qee yam cunning UNIQUE super txheej tshwj xeeb uas tsim los ntawm cov kws tshawb fawb, thiab cov txheej super no tuav dej zoo heev, thiab lwm yam. Ntawm no yog ib lo lus tseem ceeb yog "tshwj xeeb", txij li cov ntaub ntawv qhia txog cov khoom lag luam yuav tsum paub qhov txawv ntawm nws qhov zoo ntawm lwm cov khoom: ib qho tshwj xeeb super fastener ntawm panties, ib tug tshwj xeeb zawv plaub hau mis, ib tug tshwj xeeb muaj pes tsawg leeg ntawm ib tug deodorant, thiab lwm yam.

Yog li, tus neeg tsim lub illusion ntawm kev paub txog cov khoom. Tus neeg ntseeg tias nws paub ib yam dab tsi txog cov khoom no. Tab sis qhov tseeb, yog tias koj xav txog nws, peb yeej tsis paub dab tsi txog ib yam khoom, tsuas yog qhov tau tshaj tawm rau peb hauv TV. Yog tias koj tso tseg ib tug niam hluas ntawm txoj kev tam sim no thiab hais kom nws piav qhia seb cov ntaub qhwv cov ntaub qhwv cov dej li cas, feem ntau nws yuav qhia rau koj txog tib lub txheej super hais saum toj no, uas yog, qhov nws tau hnov hauv kev tshaj tawm hauv TV. Tab sis yog tias koj nug tus niam hluas no piav qhia yuav ua li cas thiab txhais tau tias cov txheej txheem super khaws cov dej noo, lub ntsiab lus ntawm lub cev ntawm cov txheej txheem no, ces yuav luag tsis muaj leej twg yuav teb, tab sis txhua tus paub tseeb tias cov txheej txheem super no muaj nyob … Thiab tom qab ntawd peb xav li cas tib neeg hlawv Giordano Bruno uas xav txog lub ntiaj teb puag ncig …

3. Manipulation ntawm scientific tseeb nyob rau hauv thiaj li yuav ua pov thawj tias cov khoom no yog qhov zoo tshaj plaws

Txoj kev no yog ua raws li yav dhau los, tab sis tam sim no hauv kev tshaj tawm, qhov tseeb (feem ntau cov ntaub ntawv tsis tseeb) txog cov khoom lag luam tau nthuav tawm hauv txoj hauv kev xws li hais txog qhov tshwj xeeb ntawm cov khoom ntawm cov khoom no, nws lub meej mom, lossis ua rau nws tus kheej. cov khoom uas cov khoom no tsis muaj kiag li.

Piv txwv li: txhua leej txhua tus yuav nco ntsoov ib qho kev tshaj tawm rau Blend-a-meth tshuaj txhuam hniav, thaum ib sab ntawm lub qe raug kho nrog cov tshuaj pleev ib ce, thiab lwm yam nrog rau ib qho kev tshaj tawm, thiab muab tso rau hauv cov kua qaub, thiab tom qab ntawd cov seem uas tau ua tiav nrog qhov zoo tib yam. muab tshuaj txhuam ua mos, thiab qhov uas tau kho nrog Blend-a-meth tseem ruaj khov. Ib hom kev sim pseudoscientific ua pov thawj rau peb, cov neeg saib TV, tias nws yog Blend-a-meth paste uas yog qhov peb xav tau. Raws li yog tias peb cov hniav nyob rau hauv cov kua qaub txhua hnub (hauv nws 100% tov).

Lus Nug: Puas muaj leej twg ua qhov kev sim no hauv tsev? Puas muaj leej twg txheeb xyuas qhov tseeb ntawm qhov peb tau qhia hauv TV? Thiab tom qab tag nrho, ib yam dab tsi qhia tias lub qe, tau nyob rau hauv acid, tsis zoo li yuav nyob twj ywm tom qab ua tiav nrog Blend-a-meth paste. Cov khoom tau pom meej meej tau muab cov khoom ntiag tug uas nws tsis muaj. Vim li cas?! Qhov no yog ua hauj lwm nyob rau theem ntawm stereotypes: koj tuaj rau ib lub khw, koj pom kaum hom pastes ntawm lub txee, thiab tsuas yog ib qho Blend-a-meth paste tiv thaiv txawm tias los ntawm cov kua qaub. Koj yuav yuav pasta dab tsi?!

Muaj ntau ntau cov piv txwv ntawm xws li manipulation: cov no yog ntau yam khoom siv tu thiab hmoov ntxuav "txawm tias cov av tawv tawv tshaj plaws" (los ntawm kev tshaj tawm ntawm "Domestos"), cov no yog yogurts, uas txawm tias cov menyuam kawm ntawv tam sim no paub txog cov txiaj ntsig zoo. ntawm uas, cov no yog cov tshuaj pleev ib ce super-resistant uas tuaj yeem tiv taus da dej hauv dej, cov no yog cov tshuaj tiv thaiv kev laus, uas nyob rau hauv kaum hnub smooth tawm tag nrho cov wrinkles, thiab lwm yam.

Txog Yoghurt - Muab los ntawm phau ntawv los ntawm Dr. N. Walker "The Natural Path to Full Health": "Raws li haus, yogurt, raws li kuv paub, tsis muaj qhov tshwj xeeb zoo. Ib zaug kuv tau mus koom kev hais lus lom zem ntawm kev noj qab haus huv. Tus kws qhia ntawv, tus poj niam muaj kev ntseeg siab heev nrog lub cev flabby, tau tham txog cov txiaj ntsig zoo ntawm nws lub neej yogurt, uas nws haus txhua hnub peb zaug. Kuv xav tias nws yeej tsis tshwm sim rau nws tias nws tshuav nws lub plab saggy rau nws nyiam haus. Tsis tas li ntawd, nws niaj hnub tshuab nws lub qhov ntswg mus rau hauv ib lub phuam loj loj (raws li noj cov khoom siv mis nyuj puv nws lub cev nrog cov hnoos qeev). Dr. N. Walker yog ib tus kws kho mob naturopathic renowned uas tsim cov kua txiv hmab txiv ntoo nyoos. Nws txoj kev tuag tseem nyob hauv qhov tsis paub, tab sis ntau ntawm nws cov thwjtim hais tias nws nyob rau ib puas thiab nees nkaum xyoo, txawm hais tias raws li cov ntaub ntawv raug cai - cuaj caum cuaj, uas, koj pom, kuj tsis yog me ntsis.

4. Muab cov khoom lag luam nrog qee yam khoom tseem ceeb hauv zej zog

Kev vam meej

Nrog kev pab los ntawm hom kev nce qib, tus cwj pwm ntawm ib qho kev sib raug zoo stratum yog tsim los ntawm cov khoom, thiab, raws li, qhov no yog pom nyob rau hauv tag nrho nws lub yeeb koob hauv kev tshaj tawm. Piv txwv li, kuv nco qab ib qho kev tshaj tawm rau lub xov tooj ntawm tes, thaum tus txiv neej ua lag luam (zoo li tus neeg ua lag luam) hauv cov khaub ncaws kim kim nrog cov plaub hau zoo nkauj, zaum ntawm lub rooj sib tham ua lag luam, muab nws lub xov tooj ntawm tes rau ntawm lub rooj. Yog li, muaj kev khi ntawm ib qho tshwj xeeb rau kev sib raug zoo: lub xov tooj no yog rau cov neeg ua lag luam, yog tias koj yog ib tus neeg lag luam, ces koj tsuas yog yuav tsum tau yuav koj tus kheej xws li khoom.

Heev feem ntau cov txheej txheem no yog siv nyob rau hauv kev tshaj tawm rau tsheb, watches, thiab naj hoom. Tsis tas li ntawd, cov khoom lag luam feem ntau khi tsis yog rau cov cwj pwm ntawm kev sib raug zoo, tab sis rau cov neeg zoo nkauj, kev vam meej, nplua nuj, zoo li cov neeg zoo siab. Muaj pes tsawg zaus koj tau saib daim duab no hauv TV: nws, ib tug ntxhais zoo nkauj, haus dej haus "miracle haus" thiab yaj mus rau hauv grimace ntawm kev zoo siab thiab kev zoo siab? Muaj pes tsawg zaus koj tau pom ib tus neeg ua yeeb yam zoo uas raug ntiav los tshwm hauv kev tshaj tawm tau txais tom qab lub log ntawm lub tsheb zoo nkauj kim lossis tshaj tawm eau de toilette? Thiab ntawm no tsis yog tsuas yog kev sib txuas ncaj qha - koj ua tiav thiab nplua nuj, uas txhais tau tias yuav qhov khoom no, tab sis kuj yog qhov txawv: yog tias koj xav ua tiav thiab nplua nuj, ces yuav qhov khoom no, thiab tsis txhob pib ua haujlwm thiab ua qee yam hauv lub neej. Qhov no feem ntau nthuav tawm raws li qhov zais cia ntawm kev vam meej.

Kev vam meej nrog kev sib deev

Muaj ib qho ntxiv ntawm qhov tseem ceeb tshaj plaws uas cov khoom tau sim ua kom muaj txiaj ntsig - qhov no yog kev vam meej nrog kev sib deev.

Piv txwv: Ib qho kev tshaj tawm rau Ax txiv neej lub deodorant. Txhua leej txhua tus tau hnov txog "Ax-effect", thaum cov ntxhais hais tias "ko" rau ib tug txiv leej tub uas tau muab tshuaj tsuag nrog ib qho txuj ci tseem ceeb deodorant?! Cov lus tshaj tawm yog raws li hauv qab no: siv Ax deodorant thiab koj yuav ua tiav cov poj niam. Thiab, nws yuav zoo li, ua tiav kev ruam - tom qab tag nrho, qhov no tsis yog txhua yam txiav txim siab txog kev vam meej nrog cov poj niam - tab sis nws ua haujlwm, nws ua haujlwm zoo tshwj xeeb rau cov neeg uas muaj teeb meem nrog qhov kev vam meej. Thiab ntawm no muaj ib qho yooj yim version ntawm nws cov kev daws teeb meem.

Piv txwv: Advertising of the new Tuk biscuits. Ib tug txiv leej tub zaum ntawm lub maus taus thiab noj ncuav qab zib, thiab nyob rau qee lub sijhawm peb tau pom tias tus ntxhais zoo nkauj zoo li cas rau nws nrog kev txaus siab tshwj xeeb. Thiab, nws yuav zoo li, yog vim li cas ib tug ntxhais yuav nyob rau hauv lub ncuav qab zib ad? Tom qab ntawd peb rov pom ib tug txiv leej tub uas tseem noj ncuav qab zib thiab luag nyav nrog lub ntsej muag ntawm nws lub ntsej muag: "Kuv paub, nws yuav tsum tau, Kuv noj cov ncuav qab zib no - tam sim no tag nrho cov ntxhais yog kuv!"

Pab tiv thaiv complexes thiab deficiencies, phobias

Feem ntau, cov khoom lag luam tau nthuav tawm raws li kev cuam tshuam nrog qee yam kev tsis txaus siab lossis kev mob nkeeg, suav nrog cov xwm txheej ntawm kev sib raug zoo: kev ntshai, kev txaj muag, kev txiav txim siab, kev xav phem, kev nyuaj siab, thiab lwm yam. Kuv nco qab tias ib zaug muaj ib qho kev tshaj tawm uas peb tau pom lub ntiaj teb ua rau grey tho txawv, tom qab ntawd cov khoom lag luam tau tshwm sim, thiab lub ntiaj teb pib hloov pauv: cov xim ci thiab muaj kua dej tshwm sim, lub hnub ci ntsa iab, tib neeg zoo siab thiab ua las voos. Qhov no yog dab tsi yog tias tsis yog ib qho kev sim ua kom muaj txiaj ntsig cov khoom nrog cov cuab yeej ntawm cov tshuaj tiv thaiv kev ntxhov siab?

Masculinity / Femininity

Koj puas tau pom ntau npaum li cas hauv kev tshaj tawm ib tus txiv neej tawv, sweaty uas nce toj pob zeb lossis mus caij nkoj ntawm lub nkoj lossis koom nrog kev ua kis las, thiab tom qab ntawd khaws cov deodorant thiab nchuav nws? Thiab cov kab lus hauv qab no suab: "Tsuas yog rau cov txiv neej tiag tiag." Los yog lwm qhov kuv hnov qhov no: "Nrog Oldspice, ib tug me nyuam tau los ua ib tug txiv neej." Kuv xav tias tsis tas yuav piav qhia rau leej twg tias tsis muaj deodorant yuav ua rau koj yog txiv neej lossis poj niam tiag tiag.

Social xwm txheej

Ib qho ntawm cov npe nrov uas hais txog tshwj xeeb rau cov khoom raws li txoj cai yog iPhone. Thiab lub hom phiaj no muaj kev vam meej hauv kev txhawb nqa nws cov khoom hauv txoj kev no. Ib qho piv txwv ntawm lub neej. Ob tug ntxhais zaum. Ib tug yog tuav ib tug iPhone, thiab nervously khiav nws tus ntiv tes hla lub touchscreen, sim nrhiav ib yam dab tsi. Tom qab ntawd nws tig mus rau nws tus phooj ywg: "Damn, koj puas paub xa SMS ntawm no?" Thiab lwm tus phooj ywg pib pab nws nkag siab qhov cuam tshuam ntawm STATUS ntaus ntawv.

Cov lus nug tsim nyog tshwm sim: yog vim li cas tus ntxhais no yuav nws tus kheej xws li xov tooj uas nws tseem tsis tuaj yeem xa SMS? Tom qab tag nrho, nws yog pom tseeb tias tus ntxhais tshwj xeeb no yuav tsis siv ib nrab ntawm cov haujlwm uas muaj nyob rau hauv no iPhone, yuav tau nyiaj ntau. Vim li cas nkim nyiaj zoo li ntawd?! Yog lawm, tsuas yog qhov kev tshaj tawm tau ntseeg nws tias nrog lub xov tooj tshwj xeeb no nws yuav zoo li kev vam meej, "ua ntej", kev lag luam, thiab lwm yam. Yog li ntawd, tus neeg txom nyem raug tsim txom, tsuas yog khaws nws daim duab.

Hmoov tsis zoo, muaj ntau cov piv txwv zoo li no, thiab qhov no qhia tias kev tshaj tawm ua haujlwm thiab muaj txiaj ntsig zoo.

5. Kev taw qhia lub npe ntawm cov khoom lossis cov lus tshaj tawm ntawm cov khoom siv rau hauv cov lus nquag ntawm cov neeg siv khoom

Piv txwv: Ntau tus neeg yuav nco qab cov lus tshaj tawm rau Stimorol Ice - "Nyob rau hauv kev tshawb nrhiav cov dej khov tshiab", thaum ib tug txiv neej dhia mus rau hauv lub qhov dej khov, thiab lwm tus nug nws: "Zoo, ua li cas? Dej khov?" Tus txiv neej, nyob rau hauv lub qhov, teb nrog ib tug tsis txaus siab grimace: "Tsis muaj dej khov." Uas, hauv essence, txhais tau tias "tsis txias". Ntawd yog, cov neeg tshaj tawm tau sim ua kom paub cov lus JARGON tshiab rau hauv cov neeg saib 'lexicon, uas yuav hloov cov lus xws li "txias", "txias", "zoo", "zoo heev", thiab lwm yam. Thiab, koj yuav tsum lees, lawv ua tiav - lo lus "ice" tau nkag rau hauv peb cov lus thiab ntau tus neeg, tshwj xeeb tshaj yog cov tub ntxhais hluas, pib siv nws hauv lawv cov lus.

Qhov tseeb, cov hauv paus hniav ntawm txoj kev no rov qab mus rau thawj txoj kev ntawm cov khoom nce qib, uas yog tsim ntawm "kev paub". Txhua tus neeg tham txog nws, txhua tus paub nws, uas txhais tau hais tias nws paub, uas txhais tau hais tias koj tuaj yeem yuav yam nyab xeeb, thiab tawm ntawm kaum cov pos hniav, feem ntau yuav, qhov kev xaiv yuav poob rau qhov txias dua, uas yog, "ice" …

Piv txwv:Lwm qhov kev tshaj tawm los ntawm cov chaw tsim khoom muaj npe nrov ntawm cov qhob noom xim kasfes: "Tsis txhob qeeb - snickersney!" Qhov no "snickersney" txhais tau li cas? Cov neeg tshaj tawm txhais li cas los ntawm lo lus no? Peb tsuas tuaj yeem kwv yees, tab sis nws tuaj yeem txhais tau tias "sib so" lossis "muaj qhov tawg tag."

Yog li, nrog kev pab los ntawm kev tsim cov lus tshiab, hom kev xav tau tsim, thiab tam sim no, nrog rau cov lus zoo tib yam, koj tuaj yeem siv "snickersney", uas, ntxiv rau lub ntsiab lus muab rau nws, nqa lub npe khoom; tib yam siv rau lo lus "ice". Pom zoo, qhov kev tshaj tawm zoo tshaj plaws yog qhov uas hais txog cov khoom txhua hnub, tsis hais koj saib TV lossis tsis ua.

Kuv kuj xav kom nco ntsoov tias nrog kev pab ntawm txoj kev no, cov lus kis tau nkag mus rau hauv peb hom lus Lavxias, uas hloov peb cov neeg hauv paus txawm, tab sis peb cov lus muaj ntau lub ntsiab lus: piv txwv li, lo lus "zoo heev" tseem ceeb txhais tau tias. yam los yog phenomenon uas yog noticeable, uas yog, nws attracts xim. Thiab lub ntsiab lus ntawm lo lus "ice" yog dab tsi?!

6. Tsim cov lus dab neeg hais tias "txhua tus ua nws"

Cov txheej txheem no kuj yog siv feem ntau hauv kev tshaj tawm. Koj puas tau pom cov ntawv tshaj tawm no, qhov twg, piv txwv li, lawv pom txoj kev tsis khoom, thiab ntawm nws txhua tus neeg thib ob haus Coca-Cola lossis noj chips? Ntau qhov kev txhaj tshuaj flicker, lawv tab tom sim qhia peb hauv lub sijhawm luv luv txhua ntu ntawm cov pej xeem, ntawm txhua lub hnub nyoog, nrog lub ntsej muag txaus siab los ntawm kev siv cov khoom no. Qhov no yog qhov tseem ceeb ntawm txoj kev, lawv hais tias, saib - txhua tus ua nws. Saib seb lawv txhua tus zoo li cas, lawv zoo siab npaum li cas los noj McDonald's hamburgers. Yog li nws qab heev, thiab koj yuav nyiam nws.

Qhov tseeb tshiab yog tsim rau koj, qhov twg cov khoom no muaj ib qho chaw hauv koj lub neej.

Piv txwv li: hamburger yog ib txoj hauv kev zoo kom muaj khoom noj txom ncauj thaum koj noj su thaum ua haujlwm, kas fes yog txoj hauv kev zoo rau sawv, chocolate bar yog ib txoj hauv kev zoo noj thiab rov qab, whiskas yog khoom noj zoo rau koj tus tsiaj (thiab txawm zoo dua li cov khoom noj ntuj - ntau sib npaug, nplua nuj minerals thiab vitamins). Tom qab ntawd, thaum koj tuaj txog ntawm lub khw thiab pom cov khoom lag luam uas tau tshaj tawm hauv txoj kev no ntawm lub txee, koj yuav nws, vim tias cov stereotypes twb tau tsim nyob rau hauv koj lub taub hau: "Txhua tus neeg yuav nws. Thiab kuv yuav yuav, thiab kuv xav tau. Qhov no yog ib qho kev noj qab haus huv zoo, vim tias muaj pes tsawg tus neeg noj li no." Thiab koj coj nws, tej zaum tsis txawm xav tias qhov no yog kev tshaj tawm cov khoom lag luam muaj peev xwm.

7. Cov lus xaus

Tau kawg, qhov kev tsis pom kev ntawm kev lag luam kev lag luam yog ntau haiv neeg; Raws li, kev tshaj tawm nyob rau hauv cov xwm txheej zoo li no kuj yog ib qho kev zam tsis tau rau txhua qhov chaw tsim khoom, thiab tsis yog ib txwm ua phem rau neeg dag. Tab sis, txawm li cas los xij, qhov xwm txheej ntawm kev tshaj tawm yog qhov ntau heev, thiab tib neeg feem ntau siv nyiaj ntau ntawm cov khoom uas lawv tsis xav tau tiag tiag, es tsis txhob siv nws rau qee yam tsim nyog.