TOP-7 loj manipulations ntawm kev nco qab nyob rau hauv advertising

2024 Tus sau: Seth Attwood | [email protected]. Kawg hloov kho: 2023-12-16 16:06

Tag nrho cov txheej txheem ntawm manipulation thiab kev dag ntxias yog txuam nrog tib yam. Los ntawm txoj kev, qhov no yog qhov tsawg tshaj plaws txuas nrog tib neeg cov kev xav tau uas tsim los ntawm Maslow lub pyramid thiab nws cov kev hloov pauv. Cov zaub mov, dej, pw tsaug zog thiab kev sib deev sib deev tseem ceeb heev, tab sis tseem ceeb heev.

Nyob rau hauv lub neej niaj hnub no, cov kev xav tau sib txawv kiag li tau los ua ntej (lawv muaj qee qhov tsis zoo lossis tsis txaus siab ntawm lawv tus kheej, tshwj tsis yog kev sib deev ua phem rau qee tus neeg). Rau ib tug neeg uas yog tsiaj txhu, nws yog ib qho tseem ceeb infinitely kom txaus siab rau cov kev xav tau ntawm ib qho kev txiav txim sib txawv: yuav tsum tau hlub thiab ua siab txias, txawm tias qhov kawg txhais tau tias.

Nws yog precisely lub creation ntawm lub illusion ntawm no tag nrho cov uas yog koom nyob rau hauv lub heev tshaj tawm, uas feem ntau, uas infuriates txhua leej txhua tus, tab sis uas xyov ua hauj lwm tsawg kawg yog ib feem ntawm nws cov neeg tuaj saib.

1. Tso siab rau kev ntshaw

Nyob rau hauv txhua tus tib neeg lub taub hau muaj hordes ntawm kab laum uas tsuas yog tos lub sijhawm kom tawm ntawm lawv cov ces kaum thiab pib waving banners nrog cov lus "Koj yog ib tug swb!" yog txias dua koj, thiab tam sim no. " Cov no yog tag nrho cov kev ntshai uas yooj yim piav qhia - qhov kev ntshai tias koj cov kev xav tau tseem ceeb ntawm kev sib raug zoo thiab tus kheej yuav tsis raug pom.

Qhov no yog ua si nyob rau hauv yuav luag txhua cov lus tshaj tawm uas qhia txog ib txoj hauv kev ntawm lub neej, uas yog qhov xav tau hauv zej zog. Luxurious chaw ua hauj lwm nyob rau hauv pem teb saum toj kawg nkaus ntawm lub skyscraper, carefree mus txawv tebchaws, zoo siab hlub thiab hais txog. Nyob rau hauv Lavxias teb sab kev tshaj tawm, qhov no tau pib 20 xyoo dhau los nrog cov yeeb yaj kiab Bounty "Paradise Delight" thiab yuav txuas ntxiv mus txog qhov tseem ceeb tshaj plaws ntawm tib neeg xav tau kev hloov pauv. Ntawd yog, mus ib txhis.

2. Ua phem

Cov neeg txaj muag. Tshwj xeeb tshaj yog thaum nws los txog rau kev noj qab haus huv thiab tsos.

Tus neeg laus, nws xav txog kev noj qab haus huv ntau dua, vim nws nyuaj rau kev ua neej. Nws tsis tuaj yeem tawm ntawm txaj thaum sawv ntxov, ntawm no nws mob, ntawm no nws yog tua, thiab ntawm no nws tsuas yog tias nws yuav poob tag nrho. Thiab kuv xav kom muaj kev zoo siab, kuv xav caij nees nkaum, yog tias tsis nyob mus ib txhis, ces tsawg kawg yog ob peb xyoos dhau los. Rau cov neeg laus, qhov teeb meem loj hlob mus rau lwm qhov - ua neej nyob ntev.

Cov tsos mob zoo sib xws nrog qhov uas tau piav qhia hauv thawj kab lus. Yog tias koj yog dab tuag, ces koj tsis zoo li yuav hlub, thiab feem ntau yuav ua tiav tsis ci.

Cov piv txwv zoo tshaj plaws ntawm daim ntawv thov ntawm cov ntsiab lus no yog: Danakor cov lus tshaj tawm, qhov twg cov neeg laus thiab cov neeg laus ntshai ntawm cov qib roj cholesterol, thiab cov tshuaj txhuam hniav tshaj tawm, qhov twg "passers-by" raug nug kom ntsuas cov kab mob ntawm lawv cov hniav., thiab ces lawv nqhis heev li yog lawv nyuam qhuav tau hais tias lawv muaj lawv cov qog nqaij hlav tsuas yog nyob rau theem kawg nkaus xwb. Qhov kev ua si disgustingly thiab unnatural fright, qhia nyob rau hauv ob qho tib si, hmoov tsis, ua hauj lwm rau ib txhia neeg.

3. Tsim ib qho teeb meem thiab muab kev daws teeb meem

Txoj kev no ntawm manipulation ib txwm ua raws li los ntawm ob qho dhau los. Thaum qhov kev tshaj tawm tau ntshai nws cov neeg raug tsim txom, nws, piv txwv li hais lus, luag nyav thiab rub tawm ntawm nws nraub qaum los daws txhua qhov teeb meem thiab daim pib ncaj qha rau kev txaus siab ntawm txhua qhov kev xav tau.

Txhua tus yuav zoo siab, hlub, txias. Tsis muaj cov kab mob ntawm cov hniav, cov roj cholesterol plaques ntawm cov hlab ntsha, kev ua haujlwm zoo, lub tsev hloov mus rau hauv lub tais tag nrho. Celluloid ntsej muag, zoo siab luag ntxhi, ua rau txhua tus neeg mob, thiab kev muag khoom tau nce siab.

4. Tsim cov illusion "Koj ua tau"

Txoj kev no feem ntau yog pauv los ntawm cov tsev txhab nyiaj thiab lwm lub tuam txhab nyiaj txiag uas cog lus rau lawv cov neeg siv khoom toj roob hauv pes kub. Hauv lawv cov kev sib txuas lus, feem ntau ntawm lawv tau tso siab rau dolce vita, uas yuav tuaj rau lawv cov neeg siv khoom yog tias lawv tig mus rau lawv, twv txiaj ntawm cov khoom lag luam nrog tag nrho lawv cov khoom muaj nqis, lossis siv hlua khi mus ib txhis thiab them nyiaj qiv. "Koj tuaj yeem them taus txhua yam," raws li kev tshaj tawm rau cov khoom qiv, muab rau tib neeg tsis muaj kev ntseeg ntawm kev nplua nuj thiab lub zog. Thiab qhov kev xav no yog damn tempting thiab ntxim nyiam.

Yog li ntawd, nyob rau hauv Lavxias teb sab TV channel, piv txwv li, ib tug vis dis aus yog ua tau nyob rau hauv uas ib tug txiv nyob rau hauv ib tug tsev neeg cov khoom tso cai rau nws tus tub muab tso rau hauv ib lub laub txhua yam uas nws xav tau, nrog rau cov kab lus "Txhua yam ua tau hnub no, tus tub!". Yog lawm, niaj hnub no txhua yam ua tau, tab sis txij tag kis koj, tus me nyuam, tsuas yog noj cov noodles, vim tias koj tus txiv siab dawb siab zoo yuav them cov nyiaj qiv no.

5. Hu rau tub ceev xwm

Ib tug neeg tsis tuaj yeem muaj peev xwm ua tau txhua yam ntawm lub neej, yog li nws nyiam mloog cov neeg uas paub ntau dua hauv qee qhov teeb meem thiab muaj cai ntau dua. Tias yog vim li cas hauv peb qhov kev tshaj tawm muaj ntau tus neeg hauv cov tsho dawb, cov kws tshaj lij, cov chaw soj nstuam thiab cov khoom siv tsis meej ntawm cov noob caj noob ces thiab lub hom phiaj.

Lub koom haum ntawm Lavxias teb sab kws kho hniav pom zoo kom zom cov pos hniav, koom haum ntawm dermatologists pom zoo cream, thiab lub Union ntawm Pediatricians ntawm Russia tau featured nyob rau hauv yuav luag txhua txhua tus me nyuam lub hom. Txawm tias LG lub tub yees raug sim los ntawm Lub Tsev Kho Mob ntawm Kev Tshawb Fawb Lub Tsev Kawm Ntawv ntawm Kev Noj Qab Haus Huv ntawm Lavxias Academy ntawm Kev Tshawb Fawb Txog Kev Kho Mob thiab pom zoo los ntawm National Association of Dietitians thiab Nutritionists. Rau nyiaj ntau, ntawm chav kawm, nws pom zoo. Thiab qhov tsis nco qab ntawm cov neeg tuaj saib ntseeg, recouping cov nyiaj nqis peev los ntawm hom.

6. Siv tag nrho cov nplua nuj ntawm cov lus sib piv

"Tshiab", "tseem ceeb", "revolutionary", "thawj", "tsuas yog", "ntau", "ntau dua", "zoo dua" thiab lwm yam, thiab lwm yam - tsis muaj qhov kawg rau cov kev txaus siab nouns thiab adjectives tsim los impress lub lub hom phiaj cov neeg tuaj saib, uas tsuas yog cov khoom no tsim nyog mloog, thiab txhua yam yog outdated ineffective nonsense.

Yog tias koj xav txog nws, qhov koob hmoov zoo li cas yog tias Lavxias tshaj tawm tau txwv tsis pub siv lo lus "zoo tshaj" thiab, feem ntau, qhov kev sib piv zoo heev.

7. Thiab qhov tseem ceeb tshaj plaws, qhia boob

Nyob mus ib txhis thiab yog ib txoj hauv kev zoo tshaj plaws los nyiam cov neeg yuav khoom. Txawm hais tias koj muag cardan shafts rau KamAZ.

Nyob rau hauv lwm yam lus, cov neeg uas yog dominated los ntawm instincts yog ntau nquag mus dag - ib tug neeg nyob rau theem ntawm ib tug ntse ANIMAL, thaum instincts tswj ib tug neeg. Ib tug neeg uas tau mus txog theem, qhov tseeb, ib tug neeg, muaj peev xwm tswj tau nws instincts