Cov ntaub ntawv foom tsis zoo ntawm tib neeg

2024 Tus sau: Seth Attwood | [email protected]. Kawg hloov kho: 2023-12-16 16:06

Cov kws tshawb fawb German tsis ntev los no tau tshaj tawm cov ntaub ntawv nthuav dav: dhau 50 xyoo dhau los, Germans tau dhau los, qhov nruab nrab, 400% nplua nuj dua, thiab cov neeg tsis zoo siab los ntawm kev nyuaj siab tau nce los ntawm 38%.

Henry Ford tau dhau los ua ib tus txiv neej nplua nuj tshaj plaws hauv ntiaj teb ua tsaug rau kev hloov kho ntawm kev lag luam tsheb. Nws txoj kev vam meej tau txhawb nqa ntau tus neeg muaj peev xwm ua lag luam los tsim cov khoom lag luam zoo tshaj plaws: Cadillac, Chevrolet, Buick (Buick), Dodge (Dodge). Cov tsheb tshiab cia dej nyab America. Tom qab ib pliag, lub sijhawm los txog thaum kev muag tsheb poob qis. Kev ua lag luam yog saturated.

Thiab tiag tiag, vim li cas leej twg xav tau lub tsheb tshiab yog tias tus qub tsav tsheb zoo? Vim li cas nkim koj cov nyiaj? Tau ntsib nrog cov teeb meem kev muag khoom, cov neeg lag luam ingenious tuaj nrog cov kev daws teeb meem tshiab: lawv pib ua kom muaj kev nkag siab zoo ntawm tus tswv ntawm cov tsheb qub.

Cov tuam txhab tsheb pib tso tawm ntau thiab ntau tus qauv tshiab txhua xyoo. Lawv txoj kev vam meej tau txhawb cov neeg ua lag luam hauv lwm qhov kev lag luam: khaub ncaws, tshuaj pleev ib ce, khau, thiab tus ntsuj plig maj mus rau saum ntuj ceeb tsheej … ntau meej, mus rau ntuj txiag teb tsaus.

Nws yog feem ntau pom nrog dab tsi contempt dag, fashionably hnav khaub ncaws hluas saib ntawm tus me nyuam uas tsis muaj peev xwm them taus xws li khoom kim heev. Thov nco ntsoov tias 2 zaug hauv ib xyoos, cov tuam txhab khaub ncaws tso tawm cov khoom tshiab. Cov kws tshaj lij thiab cov neeg tsim qauv tsis muaj qhov kawg rov hais dua rau peb: "Lub caij ntuj no ntsuab yuav zam tau." Vim li cas qhov no ua tiav? Qhov kev ua kom yuam kev no yog tsim los txhawb kev muag khoom. Cov neeg uas yuav cov khaub ncaws tib yam, tab sis xyoo tas los liab, yuav tsis xis nyob.

Transnational corporations manipulates lub siab ntawm cov neeg siv yooj yim-minded, tas li tso cov khoom tshiab, khaub ncaws, thiab lwm yam. Lawv siv $500 nphom ib xyoos rau kev tshaj tawm, cov nyiaj no txaus ua rau tib neeg txom nyem. Qhov no yog nyiaj txiag ntau heev! Yuav kom daws tau qhov teeb meem ntawm kev tshaib kev nqhis hauv ntiaj teb, nws yog ib qho tsim nyog yuav tsum siv nyiaj tsuas yog $ 50 billion ib xyoos.

Qhov teeb meem tseem ceeb tsis yog tias peb tas li yuav tsum tau muab cov khoom zoo pov tseg vim lawv tawm ntawm kev zam. Qhov xwm txheej ntawm tib neeg yog qhov kev cia siab tsis ncaj ncees. Tau yuav lub tsheb tshiab, ib tug neeg zoo siab rau lub sijhawm luv luv. Yog tias hnub tom qab nws cov phooj ywg yuav lub tsheb txias dua li nws, qhov kev xyiv fab no yuav raug txwv rau ib hnub xwb. Ntau ntawm peb tau siv zog ntau dua rau cov khoom tshiab thiab, yam tsis tau pom nws, ua rau tsis zoo siab. Cov haiv neeg nas hloov lub neej ntawm cov neeg uas tau succumbed rau cov qauv ntawm zam mus rau hauv ib tug nruam ntuj txiag teb tsaus ntuj raug txim, mus rau hauv tsis muaj tseeb.

Saib video: Planned Obsolescence

Kev npaj obsolescence yog raws li tus neeg siv khoom lub siab xav yuav ib qho khoom tshiab me ntsis ua ntej tshaj qhov tsim nyog.

Zaj yeeb yaj kiab no yuav qhia rau koj paub tias qhov kev npaj ua tiav tau zoo li cas rau peb lub neej txij li xyoo 1920. Thaum cov tuam txhab pib txo cov kav ntev ntawm lawv cov khoom txhawm rau ua kom cov neeg siv khoom xav tau.

Peb them rau dab tsi? Los yog kev lag luam kev lag luam hauv kev xyaum

Raws li cov lus dab neeg nrov, kev lag luam dawb kev lag luam ua kom cov khoom lag luam pheej yig thiab cov khoom zoo. Nyob rau hauv lub ntiaj teb tsis tseeb ntawm liberal economic fantasies, nws tshwm sim raws li nram no.

1. Txhua yam khoom yog tsim los ntawm ntau lub tuam txhab, thaum lub tuam txhab sib tw nrog ib leeg.

2. Cov neeg yuav khoom xaiv cov khoom lag luam zoo tshaj plaws raws li tus nqi-kev ua tau zoo.

3. Cov tuam txhab ua lag luam uas ua rau cov khoom kim thiab cov khoom tsis zoo yuav poob: tsis muaj leej twg yuav ib yam dab tsi los ntawm lawv.

4. Cov tuam txhab ua cov khoom pheej yig thiab cov khoom zoo tau txais cov neeg siv khoom ntau thiab nce ntau lawm.

5. Lub xeev ua kom muaj kev sib tw ncaj ncees: tsis muaj kev sib cav sib ceg, tsis muaj kev ywj pheej, tsis muaj kev sib tsoo ntawm kev ua lag luam.

Tswv yim zoo? Zoo nkauj. Hauv kev xav. Hauv kev xyaum, rau qee qhov laj thawj, peb tsis saib cov khoom pheej yig thiab zoo: txawm tias nyob rau hauv cov cheeb tsam uas muaj kev sib tw siab heev.

Peb lub hauv paus piv txwv: dej, ntsev, qos yaj ywm.

"cib" ntawm Soviet-style rooj ntsev nyob rau hauv ib lub thawv ntawv nqi 20 rubles. Tus nqi lag luam wholesale ntawm thawj zaug sib tsoo ntsev yog 3.6 rubles ib kilogram. Tus nqi ntawm kev ntim khoom yog pheej yig. Nws yuav zoo li tias nws yog ib lub lag luam uas tau txais txiaj ntsig zoo - ua rau 10 rubles, muag nws, hais, rau 15 rubles, pheej yig dua lwm tus … Tab sis tsis yog, txawm rau 20 rubles koj tseem yuav tau nrhiav ntsev. Nyob rau hauv lub rhawv, feem ntau yog ntsev nyob rau hauv cov pob khoom kim dua, uas tuaj yeem muag rau 50 rubles.

Dej yog qhov pheej yig heev. Tus nqi ntawm 0.5 liter lub raj mis dej yog tsis ntau tshaj peb rubles. Qhov no suav nrog lub raj mis yas zoo, lub kaus mom thiab daim ntawv lo.

Nyob rau tib lub sij hawm, nyob rau hauv khw muag khoom lub raj mis dej nqi 40 rubles, thiab nyob rau hauv cov chaw nres tsheb roj - twb nyob rau hauv ib puas, ob peb lub sij hawm kim tshaj li roj av. Needless hais, cov dej nyob rau hauv cov fwj yog kiag li zoo tib yam, tsis muaj lub kua muag ntawm nkauj xwb thiab paj ntoos los ntawm Madagascar dragonflies.

Qos yaj ywm. Tus nqi yuav ntawm qos yaj ywm yog ob peb rubles ib kilogram. Peb tsis ntev dhau los hauv Astrakhan, peb tau kawm txhua yam los ntawm cov neeg ua liaj ua teb tus kheej. Ze rau St. Petersburg (thiab ze rau Lub Ib Hlis), qos yaj ywm nce nqi rau 12-16 rubles ib kilogram. Tus nqi no feem ntau twb suav nrog kev xa mus rau lub khw.

Nyob rau hauv lub tsev loj, qos yaj ywm yog tsawg kawg yog 30 rubles, thaum tus nqi ntawm 50-60 rubles ib kilo kuj surprises tsis muaj leej twg.

Lus nug. Yog tias peb muaj qhov tsis pom kev ntawm kev ua lag luam, yog tias peb muaj kev sib tw, cov kev dag ntxias vwm no tuaj qhov twg? Tej zaum unloading qos yaj ywm yog incredibly nyuaj?

Tsis yog, ib lub stacker tuaj yeem tso rau ntawm lub txee ntau tons ntawm cov khoom ib hnub, ntau tshaj 100 tons ntawm cov khoom hauv ib hlis yam tsis muaj kev siv zog ntau. Hauv cov khw muag khoom loj, tag nrho cov txheej txheem raug kho kom zoo: coj nws mus rau lub laub tag nrho, nqa lub laub khoob … Nws yog qhov teeb meem ceev thiab yooj yim. Peb tau txais tus nqi ntawm kev thauj khoom thiab thauj khoom tsis pub ntau tshaj 1 ruble ib kilogram ntawm qos yaj ywm: qhov no suav nrog cov nyiaj hli se thiab lwm yam nuj nqis uas tsis paub meej.

Nws yuav zoo li: peb yuav cov qos yaj ywm zoo rau 16 rubles, peb muag rau 25 rubles, tag nrho cov neeg yuav khoom nyob sib ze yog peb li. Cov neeg sib tw - thiab hauv khw muag khoom kev sib tw muaj zog heev - nyob rau hauv lub ncua … Tab sis tsis muaj, tsis muaj leej twg ua li ntawd. Lawv muag cov qos yaj ywm nruab nrab rau 30 rubles thiab cov zoo rau 50-60. Vim li cas?

Kuv yuav nug ib lo lus nug tseem ceeb. Raws li koj paub, cov kab ke tau tsim tsis tu ncua ntawm cov khoom siv nyiaj hauv khw muag khoom. Raws li koj paub, tam sim no ntau tus neeg yuav khoom muaj xov tooj ntawm tes. Raws li koj paub, khw muag khoom chains siv nyiaj ntau rau kev tshawb fawb txog kev xav ntawm cov neeg yuav khoom thiab lawv cov kev xav tau.

Yog li ntawd yog nws. Yog vim li cas, tom qab ntawd, cov khw muag khoom loj, uas tsis tub nkeeg los tua cov ntxhiab tsw ntawm peb thiab ua si suab paj nruag rau peb, tsis tuaj yeem kwv yees los npaj Wi-nkaus dawb nyob ib puag ncig cov nyiaj so koobtsheej kom queuing tsis txaus ntshai?

Lo lus teb yog: vim lawv txoj hauj lwm tsis yog ua kom peb zoo, tab sis kom khob nyiaj tawm ntawm peb. Cov neeg yuav khoom ua rau lawv xaiv tsis yog raws li tus nqi zoo, raws li cov kws tshawb fawb kev lag luam ywj pheej sim ntxias peb, tab sis ntawm cov txheej txheem sib txawv kiag li. Cov laub qias neeg, cov chav dej tsis zoo, cov tsev khaws khoom tsis huv thiab cov txee, cov khoom siv tsis zoo uas muag ntawm tus nqi tsis txaus - qhov no yog daim duab tag nrho rau lub khw muag khoom loj.

Thiab qhov no tsis txhais tau tias qee yam tshwm sim hauv ib lub nroog lossis cheeb tsam. Alas, qhov tsis pom ntawm tes ntawm kev ua lag luam ua rau cov khw muag khoom coj tus cwj pwm zoo tshaj plaws.

Kev txiav txim siab banal. Piv txwv tias hauv qee thaj av tej yam yees siv, cov neeg yuav khoom yeej xaiv cov khoom raws li tus nqi / qhov zoo. Cia peb hais tias muaj kev sib tw nyuaj ntawm cov neeg tsim khoom ntawm cov khoom, thiab txhua tus ruble teeb meem. Lus nug. Cov neeg tsim khoom yuav tau txais nyiaj li cas rau kev tshaj tawm hauv qhov xwm txheej zoo li no?

Muaj ob yam khoom. Lub tuam txhab "Abyrvalg" muag zoo, zoo khau rau 1000 rubles. Lub tuam txhab "Booster" muag khau looj plab hlaub raws nraim tib yam zoo, tab sis twb rau 1,500 rubles. Lub tuam txhab "Booster" siv ib qho ntxiv 500 rubles rau kev tshaj tawm nws cov khau.

Cia kuv ceeb toom rau koj tias hauv peb thaj av tej yam yees siv, cov neeg yuav khoom xaiv raws li tus nqi-zoo piv. Cov lus nug yog: dab tsi ntawm cov neeg ruam yuav yuav khau kim "nrog kev tshaj tawm" hauv qhov xwm txheej no, yog tias koj tuaj yeem yuav cov khau zoo tib yam, tab sis tsis muaj kev tshaj tawm thiab pheej yig dua? Ib lub tuam txhab uas siv nyiaj rau kev tshaj tawm yuav tawg!

Hauv lub neej tiag tiag, raws li koj paub, qhov xwm txheej yog thim rov qab. Ib yam khoom uas tsis muaj kev tshaj tawm muaj tsawg heev, thiab cov tuam txhab lag luam muaj kev vam meej tshaj plaws hauv kev tshaj tawm tsuas yog cov nyiaj tsis txaus ntseeg.

Smoothly mus rau qhov point. Liberal economists yog ib feem ntawm txoj cai. Kev sib tw hnyav thiab tsis muaj kev sib tw rau tus neeg yuav khoom yeej muaj nyob hauv qhov xwm txheej. Tab sis cov khw muag khoom hauv qhov xwm txheej no tsis tau muab lub luag haujlwm ntawm tus kws txiav txim plaub ntug, tab sis tus dev ruam, ib yam khoom plig rau cov players sib ntaus sib tua.

Nws yog qhov yuam kev loj uas xav tias cov neeg yuav khoom xaiv los ntawm tus nqi-zoo piv, lossis cov neeg yuav khoom xaiv txhua yam. Cov neeg lag luam ua qhov kev xaiv rau cov neeg yuav khoom. Yog tias tus neeg yuav khoom tsis txaus siab rau ntau yam ntawm cov khoom kim thiab cov khoom tsis zoo uas muab rau nws, cov no yog nws cov teeb meem: cov khw muag khoom pheej yig thiab cov khoom zoo yuav tsis muaj feem cuam tshuam rau kev ua lag luam.

Lwm qhov piv txwv paub txog txhua tus. Cov tshuab luam ntawv inkjet. Liberal economic logic hais tias qhov kev sib tw yuav tsum yeej los ntawm lub tuam txhab uas yuav ua rau cov tshuab luam ntawv nrog pheej yig tag nrho cov hom phiaj inks. Nyob rau hauv kev xyaum, kev ua lag luam yog dominated los ntawm manufacturers, txhua tus ntawm uas tsis tsuas yog tsim ib tug senseless zoo ntawm incompatible qauv, tab sis kuj muag number case ntawm ntuj-high nqi.

Los ntawm txoj kev, koj puas paub tias ib qho ntawm cov kua kim tshaj plaws hauv ntiaj teb yog inkjet number case? Tsis muaj ib qho laj thawj rau kev teeb tsa tus nqi li no: qhov no yog kev lag luam hauv nws daim ntawv purest.

Kev lag luam kev lag luam tiag tiag - qhov kev lag luam, lub siab uas peb xav tau ntawm peb tus kheej daim tawv nqaij txhua hnub - yog npaj yooj yim heev. Txhawm rau muag koj cov khoom, koj tsis tas yuav pore tshaj daim ntawv qhia thiab ua cov khoom lag luam zoo tshaj plaws hauv ntiaj teb. Koj tsuas yog yuav tsum tau yuav cov neeg yuav khoom.

Cov neeg siv khoom raug muag hauv cov khw tshwj xeeb, tseem hu ua "mall", "hypermarkets" thiab lwm yam: yog li ntawd, txhawm rau kom ncav cuag tus neeg siv khoom, koj yuav tsum npaj koj cov khoom hauv cov khw no. Uas tau hais tias, nws feem ntau tsis txaus rau koj tsuas yog kho koj lub ntxiab zoo. Koj kuj yuav tsum tau them nyiaj ntxiv rau kev tshaj tawm loj, nrog kev pab cuam uas lub hlwb ntawm cov neeg yuav khoom yuav tsum tau ntse kom yuav koj cov khoom.

Piv txwv tias peb tab tom ua qee yam kua hauv plab hu ua Toxy-Cola. Txhawm rau kom peb cov khoom muag, peb yuav tsum ua cov hauv qab no:

1. Yuav qhov chaw zoo rau "Toxy-Cola" ntawm lub khw muag khoom txee.

2. Ua ib qho kev ntim khoom uas ntxim nyiam thiab muab cov fwj tso rau ntawm cov txee kom raug.

3. suav nrog kev tshaj tawm muaj zog hauv TV thiab lwm qhov.

Voila. Yog tias txhua yam ua tiav raug, peb tau lees tias kev muag khoom zoo.

Raws li qhov zoo thiab tus nqi … Xwb, nyob rau hauv nees nkaum-thawj xyoo pua nws yog ib qho tsis zoo kom nco ntsoov qhov no. Txhua ruble siv rau qhov zoo yog ruble los ntawm kev lag luam thiab kev tshaj tawm. Yog li ntawd, qhov zoo ntawm peb cov dej haus yuav tsawg li tsawg tau - yog tias tsuas yog cov neeg siv khoom tuaj yeem ua tiav lub raj mis yam tsis muaj kev ntxub ntxaug ntau. Kuv tsis txawm hais txog qhov mob rau kev noj qab haus huv: tus yam ntxwv no tsuas yog tsis tseem ceeb rau kev muag khoom.

Peb cov dej haus yuav tsis pheej yig thiab. Peb yuav tsum them rau qhov chaw txee thiab kev tshaj tawm, nco ntsoov? Qhov no yog lub ntsiab lus tseem ceeb ntawm tus nqi ntawm cov khoom, thiab tsis muaj lub ntsiab lus ntawm kev txo qis: tus nqi qis dua - tsawg tshaj tawm - tsawg muag.

Yog li, peb tau txais txiaj ntsig zoo: txhawm rau ua tiav, cov chaw tsim khoom raug yuam ncaj qha muag cov khoom kim thiab tsis zoo.

Ntawm chav kawm, muaj ntau ntau nuances nyob rau hauv no yooj yim tswvyim. Yog li, cov tuam ntxhab ntawm cov tsheb thiab lwm yam khoom siv nyuaj tau sim ua kom tsis muaj kev cuam tshuam hauv lawv cov khoom siv kom cov chaw pabcuam tuaj yeem nqa tau cov txiaj ntsig ntxiv, thiab yog li ntawd tom qab ob lossis peb xyoos ntawm kev ua haujlwm, tus neeg yuav khoom yuav tsum tau yuav cov khoom tshiab.

Qee zaum cov khoom stale raug muag ntawm tus nqi qis dua tus nqi, tsuas yog pub dawb rau lub rhawv. Txij li cov txee yog qhov tseem ceeb, cov nyiaj cheb tau yooj yim mus txog 100%. Nyob rau lub sijhawm zoo li no, cov neeg yuav khoom muaj hmoo tau txais lub sijhawm los yuav, txawm tias cov khoom tsis zoo, tab sis tsawg kawg ntawm tus nqi uas tuaj yeem muaj nyob hauv lub ntiaj teb ntawm kev lag luam ib txwm ua haujlwm.

Feem ntau, muaj qhov nyob rau hauv cov khoom lag luam-muag saw uas ib tus neeg siv khoom paub txog tuaj yeem siv los ua kom yuam kev me ntsis thiab tau txais cov khoom zoo dua thiab cov khoom kim dua li niaj zaus.

Rau cov koom haum, cov khawv koob ntawm kev lag luam yog qhov tsis muaj zog, yog li cov koom haum tuaj yeem yuav qee yam ntawm cov khoom lawv xav tau nyob rau hauv ib txwm zoo thiab ntawm tus nqi ib txwm.

Txawm li cas los xij, feem ntau, koj thiab kuv raug yuam tsis tsuas yog tso cov khoom tsis zoo hauv cov khw muag khoom tsis yooj yim, tab sis kuj them se loj ntawm txhua qhov kev yuav khoom "ntawm kev lag luam", uas, qhov tseeb, muaj feem ntau ntawm cov nqi. ntawm yuav luag tag nrho cov khoom siv.