"Kev thov tsim cov khoom siv". Puas yog li ntawd?

2024 Tus sau: Seth Attwood | [email protected]. Kawg hloov kho: 2023-12-16 16:06

Hauv cov lus hauv Is Taws Nem, feem ntau koj tuaj yeem pom cov kab lus "Kev thov tsim khoom." Thiab feem ntau, peb tsis txawm hais txog kev sib tham ntawm cov rooj sib tham nyiaj txiag, tab sis hais txog kev sib tham txog ntau yam kev tawm tsam hauv peb lub neej. Piv txwv li, sai li sai tau thaum koj sim hais tias TNT, nyob rau hauv lub guise ntawm kev lom zem, yog txhawb txhua yam hauv paus thiab hais lus phem (nco ntsoov tib lub yeeb yam "Lub Tsev 2"), lawv yuav teb koj tias "tsis muaj dab tsi ua tau, yog li muaj. kev thov rau nws. " Thiab nws zoo li TNT kev tswj hwm hloov mus rau hauv tsis muaj txoj hauv kev thiab tsis yog los liam, nws tsuas yog tsim cov khoom lag luam uas xav tau. Cov editors ntawm TV channel kuj yuav tsum tau hais "ua tsaug" rau lawv qhov kev txhawj xeeb rau tib neeg … Tab sis cia peb xav txog nws: qhov no puas yog? Puas yog cov khoom tsim los ntawm kev thov, lossis nws feem ntau cuam tshuam rau peb lub neej?

Peb yuav tsis mus deb ntawm cov piv txwv, tab sis cia peb xav seb yuav ua li cas cov tub rog ntawm cov neeg saib ntawm tib lub TV project "Lub Tsev 2" tshwm sim. Nws cov neeg tuaj saib yog qhov loj heev - nws tsis muaj ntsiab lus tsis lees paub nws. Tag nrho cov kiv cua ntawm cov yeeb yam niaj hnub no yog ib tug me nyuam yaus zoo tib yam, thiab nws yog qhov tsim nyog los xav tias lawv tsis xav saib "Lub Tsev 2" lossis cov ntsiab lus zoo sib xws. Hauv txoj ntsiab cai, lawv tseem tsis tau paub txog nws lub neej, thiab lawv zoo siab heev. Yog li ntawd, tsis muaj kev thov thiab kev thov ib yam nkaus. Tab sis thaum lawv loj hlob tuaj, lawv pom kev tshaj tawm rau TV project "Lub Tsev 2", kawm los ntawm cov xov xwm hais txog lub neej ntawm lub npe hu ua "hnub qub" ntawm qhov project, hnov los ntawm cov phooj ywg txog TNT channel, ib ntus saib TV, yeem los yog tsis yeem tau txais ntawm qhov program no - thiab, raws li lawv hais, tau koom nrog kev siv cov ntsiab lus tsis ncaj ncees. Yog li ntawd, los ntawm hnub no rau ntau ntawm lawv nws tau dhau los ua qhov tsim nyog - txhua hnub los saib xyuas lub qhov tseem ceeb ntawm lwm tus neeg lub neej. Qhov kev txiav txim siab twg tuaj yeem rub los ntawm txhua qhov no?

Qhov kev thov tau tsim nyob rau hauv kev cuam tshuam ntawm ib puag ncig sab nraud

Ntxiv mus, yog tias nws tsis yog rau qhov kev pab cuam "Lub Tsev 2" lossis nws cov analogs, ces yuav tsis muaj leej twg xav saib cov ntsiab lus no. Dab tsi yog African aborigine los ntawm ib pawg neeg qus saib xyuas TNT? Yog, tsis muaj. Vim nws yeej tsis tau hnov thiab tsis paub tias yog dab tsi. Vim li cas ib feem loj ntawm Russia cov tub ntxhais hluas mob siab txog cov khoom ntawm cov channel no? Vim tias muaj cov khoom siv uas tsim cov kev xav tau heev. Thiab tsis yog ib qho kev qhia xwb, tab sis muaj kev tawm tsam tsis txaus ntseeg - txhua qhov tshiab lossis TV yeeb yam ntawm TNT (nyiaj pab, los ntawm txoj kev, los ntawm Gazprom) tau txais kev tshaj tawm thoob plaws hauv Is Taws Nem thiab hauv txoj kev hauv nroog. Thiab cov hauj lwm ntawm xws li advertising phiaj los nqis tes yog precisely nyiam ib tug tej yam xov tooj ntawm viewers mus saib, tsim ib tug xav tau kev pab rau lawv uas lawv twb tsis tau hnov txog ua ntej.

Tsis tas li ntawd, yuav ua li cas ib tug hais tias "kev thov tsim khoom", yog tias nyob rau hauv lub ntiaj teb niaj hnub no muaj xws li kev tshawb fawb xws li "Marketing"? Txhua xyoo pua pua ntawm Lavxias teb sab thiab ntiaj teb cov tsev kawm ntawv kawm tiav kaum tawm txhiab tus kws tshaj lij kev lag luam, uas nws lub luag haujlwm tseem ceeb yog ua kom txawj tsim kev thov rau kev txhawb nqa txhua yam khoom lossis kev pabcuam. Hauv feem ntau cov xwm txheej, peb tab tom tham txog ntau txoj hauv kev ntawm cov ntaub ntawv cuam tshuam rau cov neeg tuaj saib, ob qho tib si txhawm rau nyiam cov neeg nyiam thiab txhawm rau tsim cov kev xav tshiab lossis xav tau. Piv txwv li, peb tuaj yeem hais tias cov khoom siv thiab kev xav tau yog tsim los ntawm ntau yam, thiab nyob rau hauv ntau qhov xwm txheej, thawj thiab thib ob tuaj yeem yog thawj. Raws li rau niaj hnub Lavxias teb sab TV, nws yog pom tseeb hais tias nws pronounced degradation orientation yog ib tug tshwm sim ntawm ib tug tej yam lub hom phiaj-tsim ntawm cov tswv ntawm loj xov xwm kev pab cuam, thiab tsis muaj txhais tau tias ib tug xav txog ntawm qhov kev thov ntawm lub zej zog nws tus kheej. Cov ntsiab lus ntxiv txog cov hom phiaj uas Lavxias TV channel ua haujlwm thiab lawv txoj hauv kev tau piav qhia hauv cov yeeb yaj kiab thiab yeeb yaj kiab ntawm Txoj Haujlwm Qhia Zoo.