Cawv hauv cov yeeb yaj kiab tsis yog vim nws nyob hauv lub neej

2024 Tus sau: Seth Attwood | [email protected]. Kawg hloov kho: 2023-12-16 16:06

Ib qho kev sib cav zoo li no: "Cawv thiab luam yeeb nyob hauv peb lub neej, yog li lawv nyob hauv xinesmas." Tsis muaj leej twg sib cav: txhua yam uas muaj nyob hauv lub neej tiag tiag, ib txoj hauv kev los yog lwm qhov, yuav raug cuam tshuam hauv cov yeeb yaj kiab thiab TV. Tib lo lus nug yog nyob rau hauv qhov ntsuas: koj tuaj yeem hais tsis tu ncua hauv ib qho ntawm ntau cov yeeb yaj kiab, lossis koj tuaj yeem npaj cawv thiab luam yeeb ua yeeb yam hauv txhua qhov.

Ua ntej nyeem tsab xov xwm, peb xav kom saib cov yeeb yaj kiab luv luv:

Tam sim no qhov xwm txheej zoo li no:

• 90% ntawm cov yeeb yaj kiab muaj cov yeeb yaj kiab thiab cawv
• Qhov nruab nrab, lub sijhawm ua qauv qhia ntawm cov tshuaj no yog los ntawm 2 mus rau 5 feeb rau ib teev thiab ib nrab zaj duab xis.
• ib ntus - 5-10 rau ib teev thiab ib nrab zaj duab xis
• feem ntau muaj qhov ze-ups, ntev haus luam yeeb nyob rau hauv lub thav duab, feem ntau pouring cawv nyob rau hauv yog tib semantic ntsiab ntawm lub nrig txog kev pom series.
• muaj cov lus zoo txog cawv ntau dua li qhov tsis zoo
• koj tuaj yeem pom yuav ua li cas cawv rau qee qhov laj thawj yog nyiam los ntawm pob ntseg rau hauv tus ncej, mob siab rau kev sib koom ua ke rau hauv zaj dab neeg, ntau li ntau tau
• cawv yeej tsis hu ua "tshuaj" thiab "tshuaj", tsis muaj teetotal cim hauv cov yeeb yaj kiab

Ntuj hais thiab kev txhawb nqa

Muaj ib tug natural hais txog ib yam khoom, uas tshwm sim los ntawm nws tus kheej, thiab muaj ib tug tshwj xeeb nce qib - thaum ib yam dab tsi ntxiv rau zaj duab xis rau lub hom phiaj ntawm popularization. Piv txwv li, Sony Ericsson cov thev naus laus zis tuaj yeem tshwm sim hauv tus ncej - ib zaug thiab vim li cas, tab sis thaum nws ntsib ob peb zaug hauv ib zaj duab xis, nws twb txawv txawv. Yog li, hauv daim kab xev "Casino Royale" cov ntawv sau "Sony Ericsson" tau tshwm sim tsawg kawg 3 zaug, qhov no yog dab tsi, yog tias tsis yog kev tshaj tawm zais ??! Tsis tas li ntawd, xws li "kev raug" ntawm cov khoom lag luam raug nqi ntau, vim nws ua haujlwm rau cov duab zoo ntawm lub hom thiab kev lees paub, vim li ntawd, nce kev muag khoom. Lub hom Sony Ericsson yeej muaj nyob rau hauv lub neej tiag tiag, tab sis peb puas to taub tias qhov no tsis yog vim li cas nws tshwm sim hauv zaj duab xis?

Nrog rau kev haus cawv thiab haus luam yeeb scenes, qhov xwm txheej zoo sib xws: nrog rau ib qho kev hais txog ntawm lawv, yuav muaj 10-30 zaug tsawg dua ntawm lawv, uas yog, qhov siab tshaj plaws ntawm 1 zaj duab xis ntawm 10. Tsis muaj laj thawj xav tias qhov kev tshaj tawm zais cia. yog ua kom nrov rau cov khoom lag luam thiab cov npe nrov, tab sis rau kev nyiam haus cawv thiab haus luam yeeb, tsis muaj leej twg yuav tshaj tawm, txawm tias cov neeg nyiam nws.

Kuv qhia koj kom nyeem cov ntaub ntawv hauv qab qhov txuas txog kev tshaj tawm cov thev naus laus zis, tom qab ntawd koj tsis zoo li hais tias muaj cov npe ntawm cov yeeb yaj kiab vim tias lawv muaj nyob hauv lub neej. Muaj ib lub tswv yim ntawm kev tshaj tawm zais, lawv them nyiaj ntau heev rau nws - tus thawj coj tuaj yeem khwv tau nyiaj ntau dua los ntawm kev muag daim pib ua yeeb yaj kiab thiab DVDs.

Lub ntsiab lus ntawm xws li kev tshaj tawm yog tsim kom muaj kev xav tias muaj cov khoom lag luam hauv cov yeeb yaj kiab yog vim nws qhov chaw thiab qhov tsim nyog hauv lub neej, thiab tsis yog vim nws tshwj xeeb raug thawb rau hauv tus ncej rau kev tshaj tawm. Txhua yam zoo li txhawb kev haus cawv! Cov neeg feem coob tsis pom kev tshaj tawm zais, lawv pom tias nws yog ib qho kev hais txog ib yam khoom lossis kev pabcuam, thiab yog li ntawd nws zoo heev. Piv txwv li, Apple cov txheej txheem yog ntau heev, koj tuaj yeem ua tag nrho cov ntawv sau hauv TV thiab cov yeeb yaj kiab uas "apple actor" tau ua yeeb yaj kiab.

Koj tuaj yeem sib piv ob qhov xwm txheej zoo sib xws: ib qho txhawb dej cawv thiab lwm yam tsis yog. Ntxiv mus, nyob rau hauv ib tug scene nrog nws propaganda, nws yog logically tsis tsim nyog tshaj nyob rau hauv ib tug scene uas nws yuav luag tsis tuaj. Thiab qhov tseeb yog tias ib tus thawj coj tsom mus txhawb kev haus cawv, thiab lwm tus tsis ua.

Kuv vam tias koj paub tias muaj kev tshaj tawm zais, tam sim no koj yuav tsum nkag siab tias muaj kev tshaj tawm. Ua li no, cia peb saib ob peb yam piv txwv, piv txwv li, hauv xyoo 1925 zaj duab xis "Battleship Potemkin" muaj kev tshaj tawm ntawm kev xav:

Cia kuv nco ntsoov koj ntawm lub ntsiab lus ntawm lub tswvyim ntawm "propaganda":

Kev tshaj tawm hauv zaj yeeb yaj kiab uas tau hais los saum no tsis yog hais txog tus chij liab xwb, tab sis kuj hais txog dab tsi zaj duab xis hais txog. Tom qab tag nrho, zaj dab neeg ntawm zaj duab xis yog qee qhov tseeb, thiab peb tau pom qhov pom ntawm cov xwm txheej ntawm 1905 ntawm ib sab, uas yog, qee qhov tseeb tau ntsiag to, thaum lwm tus tau hais.

Xav txog tias yav dhau los cov neeg sib tw ua yeeb yaj kiab txog ib qho kev sib ntaus sib tua tom qab tsov rog. Piv txwv li, ib zaj duab xis los ntawm lub teb chaws Yelemees thiab USSR hais txog kev sib ntaus sib tua ntawm Stalingrad - pom zoo tias muab tib yam keeb kwm tseeb, ob zaj duab xis yuav tsim cov kev xav sib txawv ntawm keeb kwm. Tsis tas li ntawd, nws tsis yog qhov tsim nyog yuav tsum tau qhia tshwj xeeb tshaj tawm zaj dab neeg lossis ntxiv kev tshaj tawm, txij li cov thawj coj yeej ib txwm tawm ntawm lawv lub ntiaj teb kev pom ntawm zaj duab xis, yog li ntawd, yog tias tus thawj coj twb tau "coj" rau kev tshaj tawm, ces nws txoj haujlwm yuav tsis nyob twj ywm. tsis muaj nws. Tab sis yog tias tus thawj coj muaj lub hom phiaj tshwj xeeb tshaj tawm, tom qab ntawd txhua qhov xwm txheej tuaj yeem cuam tshuam nrog kev tshaj tawm, xws li hauv Burnt los ntawm Lub Hnub 2, qhov twg ib qho xwm txheej yog tawm tsam Soviet propaganda lossis npaj av rau kev qhia nws.

Qhov ua tau zoo ntawm kev tshaj tawm ntawm tus qauv ntawm Nazi Lub Tebchaws Yelemees

Nws tsis txaus los ua pov thawj rau cov neeg tawm tsam tias kev tshaj tawm muaj nyob; peb yuav tsum pab lawv kom paub tias nws cuam tshuam tsis yog 5% (lossis tsuas yog ib feem tseem ceeb ntawm tib neeg), tab sis 95%. Tus neeg raug tsim txom tsis paub txog kev cuam tshuam ntawm kev tshaj tawm ntawm nws tus kheej lossis rau lwm tus, yog li nws tsis pom zoo tias cov neeg feem coob raug tswj hwm los ntawm nws. Yog li ntawd, ib tug neeg tsis muab qhov tseem ceeb rau kev cuam tshuam ntawm kev tshaj xov xwm.

Muaj kev nom kev tswv, kev xav thiab lwm yam kev tshaj tawm, thiab nws muaj txiaj ntsig zoo, piv txwv li, vim yog kev tshaj tawm, cov txiv neej German zoo ib yam txiav txim siab tsis ua haujlwm ntawm lub Hoobkas, tab sis koom nrog pab tub rog, thiab tawm tsam thawj Europe, thiab tom qab ntawd USSR. Nws tsis yog qhov xwm txheej uas txhua tus neeg tseem nco qab lub taub hau ntawm NSDAP propaganda department, Goebbels.

Tsis muaj leej twg yuav hais tias fascist propaganda yog vim nyob rau hauv lub neej muaj li cas lawv qhia? Muaj qee qhov tseeb nyob txhua qhov chaw, tab sis qhov no yog qhov kev tshaj tawm tshaj plaws nrog cov lus dag thiab cov hom phiaj tshwj xeeb, ntxiv rau, nco ntsoov tias tag nrho lub tebchaws poob rau hauv nws lub zog, thiab tom qab ntawd koom nrog Tebchaws Europe. Thiab 95% ntawm cov neeg tsis pom los ntawm nws, tab sis tag nrho ua ke "poob rau nws". Qhov no yog ib txoj haujlwm loj uas ib tus neeg tau ua thiab ib tus neeg tau tswj hwm, tsis muaj cov txheej txheem uas tswj tsis tau. Thiab qhov tshwm sim ntawm txoj haujlwm - ntau dua 54 lab tus tib neeg tuag hauv Tsov Rog Ntiaj Teb Zaum Ob, raws li tau npaj tseg, vim tsis muaj leej twg pib ua tsov rog, xav tias yuav tsis muaj kev poob.

Kev ntxias tib neeg kom coj riam phom thiab tua lwm tus yog ua tau, tab sis kev ntxias tib neeg kom noj ib khob cawv thiab tua lawv tus kheej yog qhov ua tsis tau, puas yog qhov funny? Hauv Nazi lub teb chaws Yelemees, thaum 5% ntawm cov pej xeem, paub txog kev tshaj tawm, sim piav qhia rau lwm tus ntawm 95% ntawm cov neeg uas poob rau nws, thiab lawv kuj tau hais tias txhua yam uas tshaj tawm hauv xov xwm yog qhov tseem ceeb ntawm kev muaj tiag thiab. qhov "qhov tseeb ntawm lub neej", thiab tsis ua rau muaj qhov tsis muaj pa taws tsis muaj hluav taws, thiab lwm yam kev sib cav tsis paub txog qhov cuam tshuam ntawm kev tshaj tawm.

Kev tshaj tawm tau ua li cas hauv tebchaws Yelemes? Nws tsis zoo li tias cov no yog cov xov tooj cua tshwj xeeb hu ua "Propaganda of Fascism" lossis kab hauv cov ntawv xov xwm "Cov Lus Qhia thiab Kev Tswj". Tag nrho cov no tau muab tso rau hauv cov ntaub ntawv keeb kwm yav dhau los ntawm kev tshaj xov xwm, ntawm no koj tab tom mloog xov tooj cua hais txog qhov xwm txheej ntawm Eurasia, thiab muaj qee yam tsis zoo txog USSR tau hais rau koj. Ntawd yog, lub ntsiab lus yog ib yam, tab sis tib lub sijhawm, lawv "them" lwm qhov, siv cov cuab yeej ntawm kev tshaj tawm zais, lawv sib koom ua ke cov lus hais hauv qab lub guise ntawm ntuj.

Hauv kev txhawb nqa cawv tib yam, lawv tab tom sim ua kom peb ntseeg tias ntau qhov kev haus cawv haus luam yeeb hauv ib teev thiab ib nrab ntawm ib zaj yeeb yaj kiab zoo li hauv lub neej. Tab sis ntawm no koj yuav tsum paub tias muaj cov rog loj zoo sib xws hauv cov nplai rau cov uas coj lub teb chaws Yelemees mus rau Tsov Rog Ntiaj Teb Zaum Ob. Piv txwv li, tib lub koom haum hla tebchaws xws li Philip Morris - koj puas xav tias lawv txaus siab rau kev nce kev muag khoom lag luam? Tam sim no xav txog tias lawv tau txeeb yuav luag tag nrho cov neeg haus luam yeeb lub khw thiab ua yuav luag tag nrho cov luam yeeb lawv yuav. Qhov tsuas yog qhov uas yuav tsum tau ua yog kom nthuav dav hauv cov kev taw qhia ntawm kev ntxhov siab rau cov neeg tsis haus luam yeeb - pib haus luam yeeb. Tab sis nws tseem yog qhov tsim nyog uas feem pua ntawm cov neeg haus luam yeeb yuav tsum tswj hwm, uas yog, tus neeg yug los tsis muaj kev quav tshuaj nicotine yuav tsum tau txais nws, txwv tsis pub cov nyiaj tau los yuav poob. Leej twg tuaj yeem hais tau tias cov neeg haus luam yeeb loj tuaj zaum ntawm thiab vam tias cov tub ntxhais hluas yuav pib haus luam yeeb ntawm lawv tus kheej? Thiab yog hais tias nws tsis pib, ces nws yog tag nrho rau lub lag luam ntawm lub khan, peb kaw lub kaum-xyoo-laus noj trough thiab pib lwm yam lag luam los ntawm kos.

Thiab tam sim no ib feem tseem ceeb ntawm cov pej xeem hauv peb lub teb chaws paub tseeb tias cawv tsis yog yeeb tshuaj, tias nws yog tus qauv ntawm lub neej; ib txhia paub tseeb tias nws yog khoom noj khoom haus. Tab sis nyob rau hauv lub teb chaws Yelemees muaj cov kws tshawb fawb, cov kws tshawb fawb txog kev nom kev tswv, kev tshaj xov xwm, cov nom tswv ncaj ncees, lawv puas to taub tsis muaj dab tsi thiab piav tsis tau rau tib neeg? Thiab tib neeg tsis yog kws kho mob idiots, yuav ua li cas thiaj li dag tau? Tab sis nws tau ua tau - qhov tseeb. Thiab tam sim no nws muaj peev xwm mus dag ib feem tseem ceeb ntawm lub ntiaj teb no hais txog cawv thiab luam yeeb.

Cov kws tshaj lij tshaj lij, cov kws tshaj lij PR thiab txawm tias cov kws tshaj lij tau ua haujlwm rau fascist lub teb chaws Yelemees. Cov khaub ncaws hnav rau cov neeg German tau tsim los ntawm cov tuam txhab zam khaub ncaws tam sim no Hugo Boss. Ib qho kev taw qhia zoo nkauj feem ntau tau xaiv thiab tsis lees paub, thaum ib txhais tes nrog lub xib teg ncaj yog muab pov rau ntawm kaum ntawm 45 degrees. Qhov no thiab ntau ntxiv tau ua kom pom tias Nazi txias. Thiab tam sim no qee cov neeg xav tias haus thiab haus luam yeeb txias, lawv txawm tso duab nrog luam yeeb hauv kev sib raug zoo.

Yog tias tib neeg tsis haus luam yeeb hauv cov yeeb yaj kiab, tib neeg yuav txiav luam yeeb ntawm cov neeg dag. Tom qab tag nrho, tib neeg muaj peev xwm kov yeej ntau yam tshwm sim uas tua nws, piv txwv li, tau muaj tus kab mob plague thiab lwm yam kab mob sib kis, tab sis tam sim no tib neeg paub yuav ua li cas kom tsis txhob muaj neeg mob. Thiab rau qee qhov laj thawj qhov no tsis tshwm sim nrog cawv thiab luam yeeb, txawm hais tias cawv tsuas ua rau cov neeg haus cawv xwb. Nws tsis tshwm sim vim tib neeg tsim cawv thiab luam yeeb, thiab lawv nyiam nyiaj txiag (thiab tseem muaj kev txaus siab tshaj nyiaj txiag) hauv kev muag cov tshuaj no.

Yog tias cawv thiab haus luam yeeb muaj nyob rau hauv cov yeeb yaj kiab vim tias lawv nyob hauv lub neej, ces:

• Vim li cas cawv thiaj tsis hu ua yeeb tshuaj hauv cov yeeb yaj kiab yog tias qhov kev xav nrov? Nyob rau hauv lub USSR GOST ntawm 1973, cawv yog ib tug yeeb tshuaj, tab sis tsis yog ib tug Soviet zaj duab xis hu ua ib tug yeeb tshuaj, txawm hais tias nws muaj nyob rau hauv yuav luag txhua txhua zaj duab xis.
• Vim li cas ho tsis cawv hu ua tshuaj lom? Nws tua tsis tau tsuas yog microbes, tab sis kuj rau tib neeg.
• Vim li cas thiaj muaj ntau zaus ntau cov lus zoo txog cawv thiab luam yeeb hauv cov yeeb yaj kiab ntau dua li qhov tsis zoo?
• Vim li cas thiaj muaj qhov kev txiav txim siab ntau ntau nrog "siab" los ntawm cawv ntau dua li scenes nrog hangover?
• Vim li cas cov cim txias uas haus dej cawv ntau qhia txog lub cev muaj peev xwm yog tias nws tsis zoo li hauv lub neej?
• Vim li cas tsis muaj teetotalers hauv cov yeeb yaj kiab, yog tias lawv muaj nyob hauv lub neej?
• Vim li cas thiaj muaj ntau scenes hauv cov yeeb yaj kiab uas tus neeg haus cawv pib haus dua li scenes uas tus neeg haus dej haus cawv? Kuv tsis nco qab ib qho xwm txheej uas ib tug neeg txiav luam yeeb, tab sis kuv paub ob peb qhov uas lawv pib.

Media zoo li kev muaj tiag, tsis xav txog

Keeb kwm paub ntau qhov xwm txheej thaum xov xwm dab neeg txog dab tsi tshwm sim provoked ib qho kev rov ua dua ntawm cov xwm txheej. Piv txwv li, ib tug neeg tau mus rau hauv tus cwj pwm ntawm kev teeb tsa lub tsheb rau qhov chaw nres tsheb tsis raug, cov xov xwm tau hais txog qhov no, vim li ntawd, cov neeg tua hluav taws tau nce ntxiv, raws li tib neeg tau muab lub tswv yim. Qhov xwm txheej tau nres tsuas yog tom qab nws tau txwv tsis pub tham txog cov xwm txheej tshiab hauv xov xwm.

Qhov xwm txheej zoo ib yam li kev ua phem - yog tias koj tsis tham txog lawv hauv xov xwm, ces lawv lub ntsiab lus ploj. Kev ntshai yog txhais los ntawm Latin li "kev ntshai". Lub ntsiab lus ntawm cov neeg ua phem tawm tsam yog hem tib neeg, tab sis qhov no yog tsis yooj yim sua, yog tias tsis muaj leej twg paub txog cov neeg ua phem tawm tsam, lub hom phiaj ntawm kev ua phem phem yuav tsis ua tiav. Kev tawm tsam kev ua phem tshwm sim hauv lub neej, nws puas ua raws li qhov no uas yuav tsum tau tham txog lawv hauv xov xwm? Ntawm qhov tsis sib xws, lawv tuaj yeem nres tsuas yog tias koj tsis tham txog lawv. Thov nco ntsoov tias kev tawm tsam kev ua phem yog ua los ntawm cov neeg ua phem, thiab lawv ntshai tsuas yog cov uas pom cov neeg ua phem tawm tsam, lossis hnov txog nws los ntawm cov neeg pom, thiab qhov no yog cov neeg tsawg. Tab sis cov xov xwm hem txog kaum thiab pua pua lab nrog lawv cov lus, yog li leej twg txaus ntshai rau peb? Tsuas yog cov kev pabcuam tshwj xeeb yuav tsum paub txog kev tawm tsam kev ua phem, tsis yog cov neeg tuaj saib lub hom phiaj.

Nyob rau hauv cov ntaub ntawv ntawm cov tshuaj, qhov xwm txheej zoo sib xws, vim hais tias yog tias koj tso tseg tsis qhia lawv nyob rau hauv txhua ntu, ces tib neeg yuav xav txog lawv los ntawm qhov kev txiav txim ntawm qhov ntau tsawg. Piv txwv li, raws li ib tug teetotaler thiab tsis haus luam yeeb, kuv pom 95% ntawm cov yeeb yaj kiab-tshuaj yeeb hauv cov yeeb yaj kiab, thiab tsis yog qhov tseeb. Qhov ntawd yog, yog tias nws tsis yog rau cov yeeb yaj kiab, ces kuv yuav pom 20 zaus tsawg dua haus luam yeeb thiab haus cawv. Kuv tsis tau hais txog yuav ua li cas raws nraim cov scenes tau qhia, yog tias koj xav tias lawv tau tshwm sim hauv lub neej tiag tiag, ces qhov no tsis yog li ntawd - lawv yog embellished.

Cov nyhuv Werther yog nthwv dej loj ntawm kev tua tus kheej uas tshwm sim tom qab kev tua tus kheej tau tshaj tawm hauv TV lossis lwm yam xov xwm. Kev tua tus kheej nce siab heev 0-7 hnub tom qab cov xov xwm zoo li no. Muaj qhov zoo sib xws ntawm qhov xwm txheej ntawm thawj qhov kev tua tus kheej uas tau los ua nto moo thiab cov xwm txheej ntawm cov neeg tua tus kheej tom qab nws (yog tias kev tua tus kheej yog laus dua, kev tua tus kheej tau nce ntawm cov neeg laus; yog tias nws koom nrog qee lub zej zog lossis kev ua haujlwm, ces tua tus kheej. hauv cov cheeb tsam no tau nce).

Cov nyhuv Werther yog li ntawd hu ua tom qab luam tawm cov ntawv tshiab los ntawm Goethe, qhov twg tus cwj pwm tseem ceeb hu ua Werther tau tua tus kheej los ntawm kev hlub tsis tau, uas ua rau muaj kev tua tus kheej. Thiab nyob rau hauv Russia, tom qab luam tawm ntawm N. M. Karamzin phau ntawv "Poor Liza" nyob rau hauv 1792, kuj muaj ib tug nthwv dej ntawm cov ntxhais hluas.

Nws yog qhov tseeb scientific uas piv txwv ntawm tus cwj pwm kev tua tus kheej tuaj yeem ua rau tib neeg tua tus kheej. Nws tsis yog nyuaj rau kwv yees tias cov piv txwv ntawm kev haus luam yeeb tas li thiab nchuav cawv rau hauv cov cim ntawm cov yeeb yaj kiab kuj thawb tus neeg saib rau tus cwj pwm phem, tsuas yog nyob rau hauv xinesmas nws tau nthuav tawm tsis yog kev puas tsuaj, tab sis raws li tus qauv. Yog tias, tom qab cov phau ntawv hais saum toj no, tsis yog txhua tus neeg nyeem tau koom nrog kev tua tus kheej, ces koj yuav tsum tsis txhob xav tias qhov no ua haujlwm rau ib feem me me, rau ob qho laj thawj:

1. Yuav kom tua tus kheej, ib tug neeg yuav tsum tau nqis los tshaj qhov tseem ceeb tshaj plaws instinct - lub instinct ntawm self-preservation. Thiab ua raws li cov piv txwv ntawm cov hnub qub ua yeeb yaj kiab haus dej lossis haus luam yeeb - tsis muaj dab tsi xav tau, tshwj xeeb tshaj yog vim txhua tus yeeb yaj kiab ntseeg tau tias nws tsis txaus ntshai.
2. Cov phau ntawv thiab cov yeeb yaj kiab uas cov cim tseem ceeb (thiab cov neeg tuaj koom nrog nws tus kheej nrog lawv feem ntau ntawm txhua tus) tua tus kheej muaj feem tsawg tsawg, thiab cov yeeb yaj kiab uas tib neeg haus luam yeeb thiab haus dej haus - 90%. Yog hais tias nyob rau hauv 9 ntawm 10 films tus heroes tua tus kheej, ces yuav muaj ib tug txiav txim ntawm qhov ntau ntau tua tus kheej. Txawm hais tias cawv thiab luam yeeb yog qeeb qeeb kev tua tus kheej.

Peb tuaj yeem nco ntsoov li cas cov neeg ua yeeb yam ntawm maniacs tau tshwm sim, thaum cov xov xwm tshaj tawm txog tus neeg siab phem uas tua cov neeg raug tsim txom, tom qab ntawd cov neeg tshwm sim uas rov sau nws txhais tes.

Nyob rau hauv cov ntaub ntawv no, cov mechanisms tsis zoo ib yam li nyob rau hauv lub xub ntiag ntawm haus luam yeeb-tshuaj scenes nyob rau hauv cov yeeb yam, tab sis lub hauv paus ntsiab lus ntawm kev txiav txim yog zoo sib xws. Cov xov xwm qhia qhov no liam vim nws nyob hauv lub neej, tab sis tsuas yog nce qhov zaus ntawm qhov rov ua dua ntawm rooj plaub. Tab sis txhua yam xov xwm yog kev lag luam, uas yog, lub hom phiaj ntawm qhov project yog nyiaj. Cov xov xwm tham txog ib yam dab tsi, tsis yog vim nws nyob hauv lub neej, tab sis vim nws yuav ua tau nyiaj. Tsis yog ib lub xov xwm loj tshaj tawm lub hom phiaj ntawm lub hom phiaj xav txog qhov tseeb, nws tsuas tuaj yeem tshaj tawm lub hom phiaj no, tab sis qhov no yog rau kev ua yeeb yam, thiab cov thawj coj qhia nws cov neeg sau xov xwm ntawm kev npaj cov rooj sib tham tias lawv txoj hauj lwm - ua kom cov qhab nia thiab cov nyiaj tau los tsis yog dag rau hauv lub hom phiaj. Tsim lub illusion ntawm objectivity nyob rau hauv cov neeg tuaj saib yog ib qho tseem ceeb, tab sis tsis txhob confuse tsim lub illusion nrog lub hom phiaj tiag tiag ntawm kev qhia objectively.

Kws qhia ntawv ntawm Journalism ntawm Moscow State University. Tus Lwm Thawj Coj ntawm Kev Sib Txuas Lus ntawm Lavxias Federation Alexey Volin: Koj txoj haujlwm tsis yog ua kom lub ntiaj teb zoo dua, tab sis kom khwv tau nyiaj rau tus tswv

Nws zoo ib yam nyob rau hauv xinesmas - tus neeg saib yuav tsum xav tias txhua yam uas qhia yog ntuj los yog xwm txheej, thiab tsis ua nrog lub hom phiaj ntawm subconsciously cuam tshuam nws lub tswv yim. Hauv cov xinesmas muaj ntau qhov khoob qhov chaw uas koj tuaj yeem tso qee yam, piv txwv li, cov cim siv cov xov tooj, koj tuaj yeem ua cov xov tooj tsis muaj npe, thiab tom qab ntawd yuav tsis muaj nyiaj, tab sis koj tuaj yeem pom zoo nrog Sony Ericsson lossis Apple kom cov xov tooj no. yog raws nraim lawv hom, thiab twb tau nyiaj rau zais advertising. Thiab tsis nco qab kev tshaj tawm yog qhov zais zais ntawm lub siab ntawm tus neeg saib, thiab muaj ntau qhov qhib rau cov kev cuam tshuam zoo li no. Lwm qhov piv txwv ntawm lub qhov: cov cim tuaj yeem tham hauv lub tiaj ua si ntawm txoj kev, lossis koj tuaj yeem ua rau lawv "yuam kev" xaiv McDonald's lossis KFC, thiab tham tom noj mov - lub tsev noj mov logos tau txuas rau hauv tus ncej. Tus neeg saib tseem yuav tsis nkag siab, tab sis muaj kev tshaj tawm ntawm qhov screen. Thiab koj tuaj yeem ua tus cwj pwm haus luam yeeb, thiab qhov no yuav tsum tau qhia, vim tias tsis muaj qhov no, tus thawj coj kev zoo siab yuav tsis tiav.

Lwm qhov chaw tuaj yeem yog lub tsheb ntawm tus neeg ua yeeb yam, koj tuaj yeem tsuas yog qhia txhua yam khoom lag luam random, lossis koj tuaj yeem tau txais nyiaj rau kev tshaj tawm, vim tias tsuas yog hais txog hom khoom txaus. Tab sis yog tias peb pom zoo rau kev tshaj tawm zais, yog vim li cas peb yuav tsum tsis yog tsuas yog qhia lub tsheb xwb, tab sis kuj ua rau cov scenes cais, nws zoo npaum li cas? Kev tshaj tawm yuav zoo dua - yuav muaj nyiaj ntau dua. Yog li peb tau txais cov hlaws zoo li hauv "Die Hard 5", qhov twg Mercedes jeep tsav yuav luag raws phab ntsa, xws li kev muaj peev xwm hla teb chaws zoo.

Thiab muaj ntau qhov zoo li no, qhov twg koj tuaj yeem nqis peev muaj txiaj ntsig rau ib tus neeg, hauv cov yeeb yaj kiab, thiab tsis yog hauv kev txhawb nqa cov lag luam lag luam. Lub hauv paus ntsiab lus yog tias koj tsis paub dab tsi stereotype zaj duab xis yog tsim rau koj, zoo li koj tsuas yog saib cov yeeb yaj kiab, thiab tsis txhob mloog qhov tseeb tias tsis muaj menyuam hauv tsev neeg, lossis 1 tus menyuam.. Thiab lub caij no, yog tias koj saib qhov no los ntawm thaum yau, ces ib tug stereotype yog nteg hais tias tus qauv yog 1-2 me nyuam, tab sis yog hais tias koj qhia 5-7 cov me nyuam nyob rau hauv ib tug yeeb yam, ces feem ntau yuav paub tseeb tias yuav tsum tau ntau npaum li cas rau ib tug tag nrho lub neej..

Piv txwv li, hauv kev tiv thaiv huab cua lawv nkag siab txog qhov zais cia, yog li cov tog neeg no tsis tsuas yog hais hauv cov lus hais txog qhov yuav tsum muaj ntau tus menyuam, thiab tsis tsuas yog nyob rau hauv lub party qhov kev pab cuam muaj cov ntsiab lus uas muab lub sijhawm no, tab sis nws cuam tshuam rau ntawm qhov tsis nco qab. theem rau 95% ntawm cov neeg pov npav, uas tuaj yeem pom los ntawm cov duab no.

Qhov kev dag ntxias tseem ceeb ntawm kev tshaj tawm yog tias ib tus neeg ib txwm tsis paub txawm tias muaj pes tsawg tus ntawm cov slots no, thiab lawv xav li cas. Piv txwv li, ib tug neeg yuav paub txog cov dab neeg cuav hauv Burnt los ntawm Lub Hnub 2, tab sis tsis pom kev tshaj tawm ntawm cawv thiab luam yeeb.

Yog vim li cas tsis muaj teetotalers nyob rau hauv xinesmas?

Koj puas paub tias vim li cas cov neeg tshaj tawm ntshai ua yeeb yam teetotalers thiab cov neeg uas txiav luam yeeb hauv cov yeeb yaj kiab zoo li hluav taws kub hnyiab? Lawv txawm ua kev lom zem rau lawv thiab qhia lawv li neeg ruam heev, tsis tshua muaj, Kuv paub tsuas yog ib rooj plaub thaum teetotalers tau tshwm sim hauv xinesmas, thiab tom qab ntawd rau kev thuam, thiab kuv pom nws tsis yog lawm, tab sis hauv kev tshuaj xyuas los ntawm Qhia Zoo. Tab sis kuv tuaj yeem sau npe ntau ntau (yog tias tsis yog ntau pua) ntawm cov yeeb yaj kiab uas tsis muaj teetotalers, tab sis haus cov cim qhia.

Ntau qhov tseeb, cov yeeb yaj kiab tseem pom cov teetotalers, tab sis tsuas yog thaum lawv pib haus cawv hauv koob tshuaj, uas yog, kev tshaj tawm kom hloov los ntawm teetotalers mus rau cov neeg haus dej haus cawv, piv txwv li, raws li nws nyob hauv "Caucasian Prisoner" thiab "Pob Zeb Diamond Tes".

Cov propagandists ntshai heev ntawm lub tswv yim ntawm sobriety feem ntau ntawm tag nrho cov, vim hais tias txawm yog hais tias lawv thuam teetotalers, nws txhais tau hais tias tus saib yuav pom hais tias ntxiv rau "haus dej ntau" (cawv) thiab "dej kuj me ntsis" (kev coj noj coj ua haus)., kuj muaj ib tug teetotaler. Lawv ntseeg tias txawm tias lub tswv yim uas ib tus tuaj yeem ua neej nyob tsis muaj cawv yuav tsum tsis txhob tshwm sim rau tib neeg, txwv tsis pub lawv yuav pib rov ua dua! Piv txwv li, tus kws tshaj lij cawv Dmitry Puchkov sau hauv nws phau ntawv "Moonshine" uas tsuas yog cov menyuam yaus thiab cov neeg mob tsis haus dej haus, txawm hais tias nws paub zoo txog kev muaj teetotalers, tab sis nws cov neeg nyeem tsis tas yuav paub txog nws. Tau kawg, peb paub txog qhov tshwm sim no, tab sis yog tias koj niaj hnub qhia, qhia thiab sau rau hauv cov phau ntawv txias npaum li cas nws haus, thiab hush li lub tswv yim ntawm sobriety, ces nws tau tsiv tawm ntawm kev nco qab, ib tug neeg zoo li tsis nco qab. txog nws, tsom ntsoov rau qhov nws pom ntau zaus - thiab cov no yog cawv thiab haus luam yeeb scenes.

Yog cov xov xwm pib tham txog yuav ua li cas tib neeg txiav luam yeeb thiab haus luam yeeb, tus naj npawb ntawm cov neeg txiav luam yeeb yuav nce, yog li lawv tsis tham txog nws. Nyob rau tib lub sijhawm, cov neeg tshaj tawm tuaj yeem cuam tshuam qhov tseem ceeb ntawm kev tshaj tawm tsis txaus ntseeg, ib yam li cov yeeb yaj kiab tiv thaiv dej cawv "Tshuaj xyuas koj tus kheej", uas lawv tau tshaj tawm cawv hauv qab daim ntawv thov, tab sis qhov no yog xyoo 2009, txawm li cas los xij. cov yeeb yaj kiab zoo li ua pa ntawm huab cua ntshiab hauv zej zog haus luam yeeb thiab haus cawv …

Koj puas yuav qhia rau koj tus menyuam yam tsis zoo txog nws cov poj koob yawm txwv? Yog koj tus me nyuam thov kom koj qhia ib yam dab tsi txog nws niam pog los yog yawm txiv, ces koj qhia ib yam zoo kom tus me nyuam coj tus yam ntxwv zoo. Nyob rau hauv lub neej ntawm ib tug neeg muaj ib tug tsis tsim nyog ua, tab sis nws tsis zoo li koj yuav hais nyob rau hauv txhua txhua zaj dab neeg, piv txwv li, hais txog ib tug yawg haus luam yeeb, uas nws haus luam yeeb. Hauv cov yeeb yaj kiab, koj yuav twv yuav raug hu haus luam yeeb, zoo li nws cuam tshuam rau zaj dab neeg. Koj yuav tsis qhia tus menyuam tias: "Thiab yog li ntawd koj yawg hlob, tau haus luam yeeb, zaum hauv Pobeda, thiab mus … ", nws tsis muaj teeb meem txawm tias nws tau haus luam yeeb los tsis yog, kom tus me nyuam ua. tsis ua piv txwv thiab koj yuav tsis tham txog nws, txoj cai? Txawm hais tias nws nyob hauv lub neej, koj nkag siab dab tsi cuam tshuam dab tsi (xws li cov dab neeg dab neeg) muaj rau kev loj hlob, thiab cov xov xwm tsis zoo li nkag siab qhov no …

Tib neeg muaj ntau yam kev phem hauv lub neej, tsis yog haus luam yeeb thiab haus cawv xwb, tab sis vim qee qhov kev phem no tsis muaj nyob hauv txhua zaj yeeb yaj kiab. Vim li cas cov yeeb yaj kiab ua yeeb yaj kiab tsis tu ncua hauv cov yeeb yaj kiab, tsis hais txog ntawm zaj dab neeg, thiab lwm yam, piv txwv li, masturbation, tsuas yog thaum nws tsim nyog raws li zaj dab neeg? Raws li kev txheeb cais, hauv lub neej txog 70% ntawm cov neeg koom nrog qhov no, uas txhais tau hais tias xws li scenes yuav tsum nyob rau hauv txhua txhua 5-10 films, tab sis lawv tsis tshua muaj tam sim no. Cov lus teb yog qhov no - yog tias koj nyiam masturbation, ces tsis muaj leej twg yuav tau nyiaj, tab sis yog tias koj nyiam haus luam yeeb, ces cov nyiaj yog qhov tshwj xeeb. Tab sis nws tsis yog tsuas yog hais txog nyiaj txiag rau Philip Morris, cov pej xeem poob qis, kev qaug zog ntawm kev mob siab rau kuj tseem ceeb, thiab los ntawm cov tshuaj lom lawv kuj ua rau cov neeg sib tw hauv thaj chaw tsis muaj zog.

Ntau tshaj li ib nrab xyoo dhau los, kev ua tsov ua rog tseem ceeb yog thawj qhov tseem ceeb, thiab tam sim no kev tsov kev rog tsis tsuas yog txias xwb, tab sis kuj yog cov ntaub ntawv. Thaum cov neeg Amelikas nkag mus rau hauv Afghanistan, kev tsim tshuaj muaj ntau ntxiv 40 npaug, thiab lawv tsis raug xa tawm mus rau Tebchaws Meskas. Nws yog qhov tseeb tias qhov no tsis yog xwm txheej thiab tsis yog ntuj, tab sis ntawm lub hom phiaj. Tej zaum nyob rau hauv xinesmas, uas yog tsuas yog khiav los ntawm American npau suav Hoobkas Hollywood, puas yog nyob rau hauv lub hom phiaj? Ntau tshaj 100 xyoo dhau los, lawv tau xav txog lub hom phiaj los tsim kom tau ib lub nroog tag nrho txhawm rau tua cov yeeb yaj kiab ntawm cov kab sib dhos, tab sis lawv tsis paub los koom ua ke cov kev tshaj tawm tsim nyog nyob rau ntawd - "Kuv tsis ntseeg!", Raws li Stanislavsky hais.

Txawm hais tias tam sim no nyob rau hauv cov yeeb yaj duab tsis tsuas yog masturbation tau pib tshwm sim, ntxiv rau qhov no muaj ntau perversions, qhov no yog ua los ntawm cov pejxeem poob, lawv tab tom sim ua kom cov neeg sib deev uas thaum kawg yuav ua tau zoo heev zombies thiab qhev, vim lawv yuav. tsis muaj ib tug tib neeg muaj nuj nqis thiab kev cia siab lwm yam tshaj li cov cai nyob rau hauv xov xwm. Muaj ntau gay propaganda nyob rau hauv cov yeeb yaj duab thiab txawm computer games zoo li Far Cry 4. Thiab qhov no tsis yog tsuas yog muaj gays ua cim, nws yog precisely siv lub siab manipulation cov tswv yim los yog tswv yim rau cov neeg saib. Nws tsis tuaj yeem raug lees paub los ntawm kev ua siab ntev, xws li nyob rau hauv rooj plaub ntawm qhov yuav tsum muaj ntawm cov neeg dub hauv cov yeeb yaj kiab, ntawm no - ua haujlwm nrog cov txheej txheem zais nrog lub siab ntawm tus neeg saib.

Yog hais tias koj pom ntau npaum li cas ntuj (uas yog, "vim nyob rau hauv lub neej") thiab random nyob rau hauv cov yeeb yaj duab, ces koj yuav xav tsis thoob, kuv qhia koj kom nyeem cov ntaub ntawv rau qhov no, yuav ua li cas cov yeeb yaj duab tau ua - txhua yam yog ua nyob rau hauv raws li ib tug refined technology. Kev tshaj xov xwm tau ua tiav kev tswj hwm tib neeg vim lawv ntseeg tias kev tshaj tawm xov xwm tsuas yog ua haujlwm rau kev kho mob idiots. Thiab lawv paub tseeb vim lawv tsis kawm cov ncauj lus no. Tib neeg tsis paub tias nws ua haujlwm li cas los ntawm qhov chaw uas lawv tau txais 95% ntawm cov ntaub ntawv, thiab nws tsis yog ntau txog cov ntaub ntawv nco qab, tab sis hais txog kev cuam tshuam ntawm kev tshaj xov xwm ntawm subconscious.