Cov lus tshaj tawm hauv qab

2024 Tus sau: Seth Attwood | [email protected]. Kawg hloov kho: 2023-12-16 16:06

Cov txiv neej niaj hnub no nyob rau hauv cov ntaub ntawv xov xwm tsis tu ncua los ntawm kev tshaj tawm, uas muaj dej nyab cov ntxaij vab tshaus TV, txoj kev hauv nroog, Is Taws Nem thiab yuav luag txhua qhov ntawm lub neej. Raws li kev txheeb cais, feem ntau cov neeg txhua hnub pom thiab hnov los ntawm ntau pua mus rau 3 txhiab cov lus muab qee yam khoom thiab kev pabcuam. Paub tias kev tshaj tawm niaj hnub no tsis sim ua kom txaus siab rau cov kev xav tau ntawm tib neeg, tab sis nws tus kheej tsim lawv, ntau tus sim tsis quav ntsej tag nrho cov khoom uas raug yuam rau lawv. Qhov teeb meem nkaus xwb yog tias kev tshaj tawm feem ntau txhawb nqa tsis yog ib yam khoom tshwj xeeb xwb, tab sis kuj muaj qee yam kev ua neej, thiab muaj ntau cov ntaub ntawv keeb kwm yav dhau los ntxiv rau cov khoom lag luam nws tus kheej.

Tej zaum koj tau hnov qhov piv txwv classic no los ntawm kev lag luam uas cov tuam txhab tshuaj txhuam hniav ib txwm qhia hauv lawv cov ntawv tshaj tawm tias txhuam hniav yuav tsum tau smeared kiag li. Txawm hais tias nyob rau hauv kev muaj tiag ib tug npaum li cas me me ntawm paste yog txaus, cov txheej txheem no yuav ho nce kev muag khoom. Nws yog ib qho tseem ceeb hauv qhov piv txwv no tias yog tias tus neeg saib tsis pom kev tsis muaj sijhawm los hloov cov channel thiab saib ib qho ntawm cov dab neeg no, tom qab ntawd cov npe tshaj tawm nws tus kheej, yog tias xav tau, nws tuaj yeem tsis quav ntsej, tab sis cov duab pom ntawm "yuav ua li cas txhuam koj cov hniav. kom raug" zoo li yuav nco ntsoov los ntawm nws. Thiab txawm hais tias tus neeg tsis tau yuav cov tshuaj txhuam hniav los ntawm cov chaw tsim khoom tshwj xeeb, kev tshaj tawm tseem ua tiav nws lub hom phiaj thiab cuam tshuam nws txoj hauv kev. Thiab qhov kev tshaj tawm keeb kwm yav dhau los, uas ntau tus tsis xav txog, yog ib txwm muaj nyob hauv kev tshaj tawm. Koj tsis tas yuav mus deb rau piv txwv. Cov ntawv tshaj tawm ntawm lub caij tom ntej ntawm TNT sitcom Univer yog tam sim no dai hauv txhua lub nroog loj. Daim ntawv tshaj tawm tsuas muaj ib daim duab pom xwb (cov duab ntawm "thib tsib taw tes" hauv ris ntauv txhav) thiab ob peb cov ntawv sau - lub npe ntawm cov yeeb yaj kiab, TV channel, hnub premiere thiab lub ntsiab lus "Kawm!" Nws yog qhov yooj yim heev los txiav txim siab cov lus keeb kwm yav dhau los ntawm kev tshaj tawm - "kawm hauv lub rooj zaum nraub qaum = xav hauv lub rooj zaum nraub qaum = nyob los ntawm kev xav." Curiously, qhov kev tshaj tawm no yog qhov tseeb tiag, vim tias txhua yam khoom siv TNT nqa tib cov lus keeb kwm yav dhau los rau cov neeg saib, uas tuaj yeem pom tau yooj yim los ntawm kev saib cov yeeb yaj kiab tshuaj xyuas ntawm Qhov Kev Qhia Zoo.

Puas yog cov neeg tsim kev tshaj tawm no paub txog cov lus uas lawv tshaj tawm rau cov neeg tuaj saib coob? Nyob rau hauv cov ntaub ntawv ntawm cov tuam txhab loj thiab ntau dua li cov tuam txhab hla tebchaws, thiab cov vis dis aus no feem ntau yog hais txog thaj chaw no, cov lus keeb kwm yav dhau los ib txwm coj los rau hauv tus account, thiab pab pawg kws tshaj lij thiab kws tshaj lij kev xav ua haujlwm ntawm txhua tus ncej. Nov yog lwm qhov piv txwv classic los ntawm kev lag luam loj. Thawj lub logo ntawm lub tuam txhab Nestlé, nrhiav tau nyob rau hauv nruab nrab ntawm lub xyoo pua 19th, zoo li no: ib lub zes nrog peb tus menyuam qaib thiab lawv niam. Tab sis ib puas xyoo tom qab, thaum lub ntiaj teb kev lag luam txiav txim siab los tswj tus nqi yug me nyuam (nyeem "txo cov pejxeem"), ib tug qaib yuav tsum tau muab tshem tawm ntawm lub logo - cov tsev neeg loj tsis xav tau ntxiv lawm. Tab sis 90 feem pua ntawm kev tshaj tawm hauv xov tooj cua Lavxias niaj hnub no tau them nyiaj los ntawm cov tuam txhab txawv teb chaws xws li Nestle.

Yuav luag 30 xyoo dhau los, ib zaj yeeb yaj kiab tau tso tawm hauv Asmeskas "Cov neeg txawv ntawm peb", uas sab hnub poob sim ua kom tsis nco qab sai. Ntawm no peb yuav tsis tham txog cov lus dav dav ntawm daim duab, nws yog qhov tsis sib haum xeeb, tab sis nws muaj cov duab zoo nkauj. Lub cim tseem ceeb tau txais mus rau hauv ob txhais tes ntawm iav, nyob rau hauv uas nws pib pom cov ntsiab lus ntawm cov txheej txheem nyob ib puag ncig thiab txhua yam uas feem ntau muab zais tom qab lub plhaub sab nraud. Thiab qhov no yog li cas nws perceives advertising. Tam sim no peb xav kom koj xyaum me ntsis. Mentally muab tso rau tib lub tsom iav raws li tus protagonist, thiab ntsuas cov lus ntawm cov ntawv tshaj tawm ntawm no. Ob peb xyoos dhau los, tag nrho cov Moscow tau dai nrog lawv, qhov project tau txais nyiaj txiag los ntawm Moscow Institute of Technology, zoo li rau kev kawm.

Cov neeg txaus siab tuaj yeem tshawb xyuas qhov zoo ntawm cov tsom iav tsom iav tsuas yog nthuav qhia rau koj los ntawm kev nyeem ib tsab xov xwm ntawm lub vev xaib mob siab rau kev tsom xam ntawm qhov kev tshaj tawm no. Tau kawg, ntau tus yuav hais tias, piv txwv li, kev siv cov duab kev sib deev hauv kev tshaj tawm tsis yog ib qho kev txiav txim rau lawv ua, uas lawv yuav khiav tam sim ntawd. Thiab lawv yuav yog ib feem ntawm txoj cai. Tab sis peb tsis tau tham txog kev tswj cov txheej txheem, ua los ntawm cov lus txib "ua tiav", tab sis hais txog cov qauv tsis muaj - thaum cov ntaub ntawv keeb kwm yav dhau los no maj mam tsim nyob ib puag ncig cov khoom ntawm kev tswj hwm, uas yuav thawb nws mus rau qhov raug. Txawm hais tias koj nyiam nws los tsis yog, yog tias txhua hnub koj tau rov qab qhia txog kev sib deev dluab nyob rau hauv txawv pretexts, uas yog dab tsi advertising tab tom ua niaj hnub no, qhov no yuav ua rau kom lub zog ntawm koj cov kev xav nyob rau hauv cov kev taw qhia no. Muaj lwm zaj yeeb yaj kiab zoo heev nrog cov duab pom tseeb uas qhia meej txog kev siv tshuab ntawm kev cuam tshuam ntawm cov npe ntawm kev nco qab ntawm cov neeg tuaj saib. Cov no yog cov ncej ntawm daim duab "Moscow-2017" … Koj tuaj yeem xav tias koj muab tso rau ntawm koj lub tsom iav tsom iav dua thiab pib pom tias cov ntaub ntawv xov xwm li cas, uas tseem hu ua "egregors", nyob thiab tuag. Los ntawm txoj kev, ib tug ntawm cov tseem ceeb directors thiab screenwriters ntawm cov zaj duab xis "Moscow-2017" yog tus tsim ntawm TNT, Alexander Dulerain. Qhov no yog rau cov lus nug ntawm seb cov neeg tsim khoom ntawm TNT puas paub txog qhov cuam tshuam lawv muaj rau tib neeg. Thiab tam sim no qhov tseem ceeb tshaj plaws hais txog kev tshaj tawm. Hauv peb cov kev txheeb xyuas yav dhau los, peb tau rov muab cov ntaub ntawv sib piv nrog cov zaub mov, txij li cov txheej txheem ntawm kev cuam tshuam rau tib neeg lub cev thiab tib neeg kev noj qab haus huv ntawm cov khoom noj thiab cov ntaub ntawv muaj ntau txoj hauv kev zoo sib xws. Thiab muaj, thiab muaj - qhov zoo yuav cuam tshuam kev noj qab haus huv - nyob rau hauv ib rooj plaub ntawm lub physiological, nyob rau hauv lwm yam - ntawm lub hlwb; ob qho tib si nyob ntawd thiab nyob ntawd - qhov tshwm sim tsis pom tam sim ntawd. Yog li, siv cov duab no, peb tuaj yeem hais tias kev tshaj tawm yog kev pub mis ntawm koj lub siab nrog qhov koj yuav tsis xav "noj" txhua.

Thiab yog tias peb txiav txim siab hauv TV tshwj xeeb, kev tshaj tawm uas cuam tshuam tsis tu ncua saib cov yeeb yaj kiab lossis qhov kev zov me nyuam tsis tsuas yog txhawb cov ntsiab lus keeb kwm yav dhau los hauv nws, tab sis kuj tseem cuam tshuam rau kev puas tsuaj ntawm kev ncaj ncees ntawm kev nkag siab thiab tsim cov kev xav ntawm clip. Tsuav yog muaj kev tshaj tawm hauv TV, yuav muaj kev phom sij ntau dua li qhov zoo. Yog li ntawd, peb yaum peb cov neeg saib kom tshem tawm TV tawm ntawm lawv lub tsev, siv ad-blocking software hauv Is Taws Nem, feem ntau muab tso rau ntawm lub tsom iav uas qhia rau koj kom pom cov ntsiab lus ntawm cov khoom thiab cov txheej txheem, thiab nquag faib cov vis dis aus no. Cov phooj ywg ntau koj muab cov iav no, qhov nrawm dua koj ib puag ncig thiab lub ntiaj teb feem ntau yuav hloov pauv.